why no one loves a telco

No one

Peter Cochrane

COCHRANE a s s o c i a t e s

cochrane.org.ukca-global.org

lovesa Telco!

Why

Friday, 14 September 12

Except another...

...telco that is!


come ?


PublicPerceptions


Old WorldNot Modern


Unresponsiveand not

customer facing


Incredibly difficult

to

deal with...

*!?%^@~:\`OMG, WTF, FFS, ARGHH


Not forward looking


Sluggi

sh and

slow t

o pick up

on

new te

chnolo

gies &

trends


Sluggi

sh and

slow t

o pick up

on

new te

chnolo

gies &

trends

business

es

& ideas

Not se

en as

invest

ing

in the

latest

technolo

gies


Promisebreakersand users of

small print

Up To80Mbit/s


“The council said the cabinets weren’t in keeping with the historic streetscape. Now they can have the historic broadband to match,”

...planned to install 108 street cabinets but have been forced to ditch plans as Kensington and Chelsea refused 96 of .... planning applications for the cabinets.

Gross Insensitivity & Inflexibility

Dumb retort

Democratic Decision

www.theinquirer.net/inquirer/newsFriday, 14 September 12

http://www.theinquirer.net/inquirer/news

http://www.theinquirer.net/inquirer/news

More concerned with internal operations, costs and profit, instead of serviceprovision & meeting customer needs


Holding the keys to the kingdom a n d s l o w i n g progress in a digital world...


And

the


Well, where there is smoke you will

find fire...


The reality is Telcos wired the planet and made theinternet possible...


And in the past they...- Made major discoveries and contributions to electronics- Developed networking science and operations- Created information theory- Invented the transistor- Started the digital revolution- Developed the MASER, LASER and optical fibre- Produced a hugely diverse library of Patent and IP


But they have become hugely powerful, influential and commercial organisations largely devoid of the technical depth they brought to the table in the past...


The reality is Telcos wired the planet and made the internet possible...

But they cannot stop short of a major local loop upgrade...


Or indeed allow bottlenecks and under capacity routes to allow internet traffic jams to occur..


None of this needs any miracles or indeed any new k n o w l e d g e o r technology...merely the application of what we have...and it not only costs in today it generates v a s t w e a l t h tomorrow...


Some key realities...(in no particular order)

1) FTTH first cost in against copper in 19862) A rising bandwidth demand isn’t going away anytime soon3) Copper cannot deliver today let alone tomorrow!4) Fibre reach can reduce building stcok by 90%1) IP over Ethernet can cut CAPEX + OPEX by 90%5) GPON, BPON + made sense when fibre cost 50c/m but not anymore6) MPLS is a big mistake - expensive, adds unreliability and latency7) Minimising protocol stacks reduces latency, improves reliability & QoS8) Minimise electronic elements reduces energy bills & improves realities9) Sharing buildings/hubs/cables/ducts/towers earns needed income 10) Sharing long haul and local routes, cell sites, people save money11) Competing on services is the real business, not infrastructure!12) More mobile = more fibre and more opportunities to increase the RoI


Telco To Do List (abridged version)

1) Fibre local loop - fast - copper has no place in The 21C!2) Open wifi + 3G at every home & office3) Open 4G at selected homes & offices4) Reduce number of network hubs1) GOTO 100% VOIP & close PSTN5) GOTO IP over Ethernet6) Eradicate all MPLS7) Minimise protocol stacks8) Migrate from TDM to WDM9) Share network buildings/hubs 10) Share routes, cell sites, people11) Put more energy into creating new services12) Revise business an operational models in line with the new technologies - let go of the old practices


Investingin the future

might just save your...


The £ $ € is in the ‘Meta Data’

Start exploiting what you know instead of just sitting on it!


What does it know

about you?


What does it know

about you?

Where you are ?Where you have been ?Where you are likely to be going ?Who you have met ?Who you are going to meet ?Who you call ?Who calls you ?Who you TXT - IM - Link ?All your contactsAll your urlsAll you passwordsWhat you are doing now ?What have you done in the past ?What games you play ?What apps you use ?What music you listen to...?What you watch...?What you read...?++++++++++


It is hard to find another industry faced with so many

positive opportunities...


So stop asking what your customers can do for you, and start asking what you can do for your customers!•


ca-global.org

cochrane.org.uk

Thank YouCOCHRANE a s s o c i a t e s


why no one loves a telco

Business

orga s s o c

fibre cost

hen d i es

e o esn lovelc o

cabinets werent

optical fibre

fibre reach

street cabinets