why no one loves me? using bi techniques to make my business more attractive, ow2con'16, paris
TRANSCRIPT
Using BI techniques to understand how to make my business more attractive
Why no one loves me?
www.spagobi.org
2 USECASE– Pesci&Co
Wine producers since 1952 in Treviso, Italy
From 60s from private production to corporate production
60 hectares with different cultures
www.spagobi.org
3 WHYNOONELOVESME?
www.spagobi.org
4 HELPME– Businessexpert
Costs reduction
Marketing campaign
Brand review
www.spagobi.org
5 ANALIZEMARKET– Comparewithothercompanies
{REST}
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6 ALLSTARTSFROMDATA– Createauniqueversionofthetruth
Farmland
Sales
Warehouse
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7 FIELDSANALYSIS- Areas
Cost / production ratio
Geography of weather in last 5 years
Geography and evolution of plants’ diseases
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8 FIELDSANALYSIS
Production per hectare managed by external companies
Profit per hectare managed by external companies
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9 FIELDS– Results
Reduce usage of external companiesUse insurance for hailstorms instead of anti hail-net
9% more profits in 3
years and 27% in 5 years (because of cost of agricultural machinery)
www.spagobi.org
10 REVIEWPRODUCS&MARKETING
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11 REVIEW PRODUCS & MARKETING – Italianwine
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12 REVIEW PRODUCS & MARKETING – Italian wine
Italian wine very appreciated
Markets on USA, UK, Russia, India, Cina, Canada
Organic
Big distribution in UK
www.spagobi.org
13 REVIEW PRODUCS & MARKETING – Prosecco
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14 REVIEW PRODUCS & MARKETING – Prosecco
Partners in USA and UK
New packaging for prosecco focused on female customers
Gift set
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15 CUSTOMERBI– Offersfocusedoncustomers
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16 OTHERRESULTS
Give administration office possibility to monitor the state of warehouse with alarms
Weekly mail for employees with state of company and news
Monitoring impact of new promotions on businessNews letter for partners and big customers, with
promotion focused on them
www.spagobi.org
17 WEDIDIT– Yeah
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18 HOWBIEMPOWERYOURBUSINESS
Gain insights into customersAlign business activities with corporate strategyEmpower employeesReduce time in data entry and data manipulationBenchmark sales channel partners Identify areas for cost cuttingBoost productivity (by monitoring employees’ use of resources)
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19 THANKSTO
Monica Franceschinifor illustrations
