Why Now Is a Great Time to Start a New Business

By

Reuben Singh

Today, right now, thousands of people are sitting at their office desks dreaming

about running their own business; they’re desperate to escape the rat race; sick

of the nine-to-five and they know exactly what they’d do differently if they ran the

company instead of their boss. But very few of them will take the leap and follow

their dreams because they’re afraid. And that’s a shame because today is a great

day to start a new business!

People who have the energy, commitment and courage to start a new business

right now have so much going for them. They have huge advantages over those

of us who set up their first businesses 20 years ago. It’s not necessarily simple to

set up on your own these days but it is easier than it has ever been before. So

what are you waiting for? Do it now! If you can’t start a business today then you

probably never will.

The internet creates successful entrepreneurs

The internet has revolutionised all our lives. It has changed the way we

communicate and the way we learn - and it has radically altered the way we buy

and sell. The internet has created millions of new, highly motivated customers all

searching for the next big thing. And it has also created the perfect business

environment; one that allows first-time entrepreneurs to try out new business

ideas without the risks associated with big start-up bank loans. The world is really

a global village with sourcing, logistics, administration, telephony and marketing

all available online.

By creating a free website, using online marketplaces such as Ebay and building a

brand through social media, anyone can start a business from scratch at

practically no cost and take advantage of the global village. Growing your

business is easy too. So many elements of running a successful business can now

be done virtually; bought as software-as-a-service or outsourced remotely.

The best thing about the internet is that it doesn’t care who you are or where

you’re from. It doesn’t tell you that you don’t have the right background to start a

business and it doesn’t judge you. Many highly profitable and very successful

businesses are now run from very modest surroundings. People of all ages and

backgrounds now run multimillion pound companies they started on their home

computers in their spare time.

Customers want something different

The internet has created a culture of discovery. Today, when we shop we’re

looking for quality but we’re also looking for things that are a little bit different.

Twenty years ago if we wanted a new shirt or a new sofa, we just went to the high

street in our local town and if we couldn’t find what we wanted we went to the city

centre stores instead. Whatever happened, we knew our sofa was the same as

thousands of other people’s but there just wasn’t that much choice. The internet

changed all that. Today we know the choice is almost limitless and if we want

something different we’re prepared to spend a very long time looking for it.

Today big is not always better! People want to deal with smarter, smaller

businesses and do not necessarily want to deal with the big businesses. Clients

want friendly, personal service rather than a big, anonymous company. Customers

feel comfortable with small businesses because they like to know who they’re

dealing with; they would rather trust an individual or family business than a huge

faceless company. People know that they’ll get good customer service from a

smaller business and they like the idea of spending their money with people who

really value them as customers.

This new culture means start-up businesses with good websites and strong brands

that communicate with people directly through social media have a much greater

chance of success. The internet means that if you have sealable quality products

or services that are different from your competitors and at the right price, you will

succeed.

Don’t wait to start your new business

I’ve met so many people with great business ideas who have never had the

confidence or courage to just do it. It’s so very easy to keep telling yourself that

you’ll start a business one day but in the end, never even try. Everyone has the

ability to start a business and these days everyone can use a second or third

income stream.

Sometimes the best way to start a business is to collaborate with other co-

founders who have the skills that you don’t. This saves money and brings with it

valuable assets. Your collaborators don’t necessarily have to be involved full time

and neither do you - you can still keep your existing job. It doesn’t matter if it

starts as something you just do in the evenings or at the weekends. It doesn’t

matter if you’re only a part-time entrepreneur. Everyone starts small - there’s no

shame in that. What matters is that you don’t let fear stop you from seizing every

opportunity and trusting your instincts. If you want to start a business then there

has never been a better time. Don’t wait - just do it!

http://www.reubensingh.com

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