why olcc uses social media
DESCRIPTION
Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs and Communications NABCA Legal Symposium March 12, 2013. Why OLCC uses Social Media. Reach a larger audience Educate Community building - PowerPoint PPT PresentationTRANSCRIPT
Oregon Liquor Control Commission’s
Using Social Media to “Sell” Regulation
presented byChristie Scott
Oregon Liquor Control Commission Government Affairs and Communications
NABCA Legal Symposium March 12, 2013
Why OLCC uses Social Media
– Reach a larger audience
– Educate
– Community building
– Find out what’s going on in prevention and the alcohol industry
Safe
ty T
ips
Best Practices
Answer Questions
The underage drinking
video “Wasted” has
more than 5,300 views
Articles
Hon
orin
g A
chie
vem
ents
Rec
ogni
zing
Pa
rtne
rshi
ps
Highlighting Local Businesses
Support from Community
Enga
ging
Inte
rest
ing
Engagement not EnforcementWatchdog is not man’s best Friend
See Something – Say Something
Be Cautious What You Post
Social Media as Enforcement Tool
Who’s using social media?• Moderation Groups• Licensees• Bartenders/Servers• News Media
– (TV, Radio, Newspaper, Bloggers)
• Our Employees• Legislators• Parents• Teachers• Artists/Performers• Attorneys• Police
The need to communicate with citizens through social media has
become pressing if we are to remain relevant.