why our website failed google's mobilegeddon
TRANSCRIPT
Why our website failed
Google’s Mobilegeddon
April 21st 2015 – Google Launch
the Mobile Friendly Update
Google starts promoting mobile optimised websites within the mobile search results.
Or you may know it as…
…Mobilegeddon
The day Google started demoting websites that are NOT optimised for mobiles.
Have you been hit by the
Google Mobilegeddon?
We have...
...but we are OK with that.
…and we’ve lost some rankings...
That doesn’t mean everyone should be.
We’re rebuilding our website and making
it responsive, which is why we can afford to
take a short term loss in rankings.
Plus, around 80% of our website traffic
comes from desktop users.
However, not everyone can afford a
drop in their mobile rankings.
How the update works - and why we failed
A simple “yes/no” algorithm that
decides if an individual web page is
optimised for mobile or not.
Pages shouldn’t use software that’s
incompatible with mobiles, such as Flash.
THIS IS GOOD
OL’FLASH
Content automatically resizes to the
screen, no need for horizontal scroll
There are
large links
with spaces
between
them for easy
tapping.
Open your website on a mobile device and follow the criteria mentioned ;
Use Google's mobile-friendly test;
Google yourself on a mobile device and look if the tag “mobile-friendly” appears next to your name.
How to check if you are at any risk
Or ask us to run a FREE website report that
goes above and beyond mobile!
