why pi for apps v0.9
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Pocket Innovation Apps Production
Choose Pocket Innovation because...
Technical ability is important...
But the ability to understand your business needs and the creativity to spot exploitable opportunities in the mobile app marketplace are key.What makes the user download it ?
What makes them use it regularly?
What are your key objectives ? Data, revenue, added value ?
What else should you asking yourself ?
How do mobile users behave, what drives their purchasing or registration?
How best to market the App ?
Between now and your release date how will the market place change?
Pocket Innovation provide not only reliable technical ability but also proven business, UI and creative ability you can rely on.
Why do you need an app
Web Page in Mobile Browser:Unclear No flowClumsy payment engine for mobileNo use of mobile functionality
App: ClearEasy and focused navigational flowEasy payment engine leads to impulse salesUniquely Mobile Functionality
A mobile optimised web page is not interchangable with an app
Example: Rightmove actually lock the iPhone out of browsing their website through Safari...Why?
What they don’t want the
user to experience
Links directly to App store
So...why do you need an appRevenue
Customer Acquisition
Lead the Competition
Impulse and Mobile Purchase
Ease of Use
Uniquely Mobile Platform Capabilities
B2B & B2C Communications and Tools
Let’s discuss your unique needs [email protected]
Example of revenue strategy : Network DVD
The network app drives impulse purchasing, as the user can set up or use an existing account. This makes buying easy and impulsive during browsing – such as on the bus on the way home, or while waiting for a friend to arrive. At the very moment that the client ‘wants’ something, they simply have to reach into their pocket to buy it. The Network app can use both Apples ‘in app purchasing’ and it’s own in app payment engine. This not only raises the profit margin but makes the sale of physical goods viable.
The App optimised search Contain everything in the presentable dimensions of the device.
Keep user navigation clear, constant, immediately available and flowing in direction of the acquisition.
Keep the user experience enjoyable and attractive to use when needed or simply killing time.
Example of free extension of service app – PT Player
Pocket PT Player extends the usability of Pocket PT by presenting the user with an up to the minute representation of their individual workout and the ability to send feedback to their personal trainer directly after a workout or meal. Creating a live dialogue between PT and client. a Unique Selling Point in online training.
The App also enables specific instruction such as sets and reps to be communicated to each individual user according their individual account, yet using stock video instruction.
Example of content based app – Exercises with Pocket PT.Your content can be sold through app stores either with an upfront download price, in app purchasing or a combination of both. For example The TRX basic Workout might be free, but customer could then be invited to purchase a celebrity PT’s workout plan or more advanced exercises with an ‘in app purchase’
Content or features can also be used to acquire customers. One example is with unlockable content or features that require the user to register or make an in app purchase to gain access.
This might be used to acquire customer details so that your business can send them a catalogue or communicate special offers to them via a ‘push’ message feature.
Convenient & Unique Properties of a Mobile App
Directly places a call or sends a message
Alter or save search settings
Constant navigation items Mobile optimised tools such as geo-location
Summary: What PI offer
Technical ability
Commercially competitive rates
Insight
Creativity
Flexability
Contact: [email protected]: 0207 617 7880See: www.pocket-innovation.com
Further examples of insight and production upon request