why pinterest for your small business marketing mix?

44
Pinterest Lunch N’ Learn Thursday, August 23 rd 11:30 am – 1:30 pm Room 201 ASU Delta Center for Economic Development Learn HOW Pinterest Can Drive Traffic to Your Business AND How to Use it Effectively! Hosted by the ASU SBTDC and Jonesboro Regional Chamber of Commerce

Post on 17-Oct-2014

1.098 views

Category:

Business


1 download

DESCRIPTION

Short powerpoint from the ASU Small Business and Technology Development Center on the power of Pinterest as a Marketing Tool for Arkansas small businesses as well as information about a Pinterest Lunch n' Learn at the ASU Delta Center for Economic Development Thursday, August 23rd from 11:30 am to 1:30 pm. Registration information included.

TRANSCRIPT

Page 1: Why Pinterest for Your Small Business Marketing Mix?

Pinterest Lunch N’ LearnThursday, August 23rd

11:30 am – 1:30 pmRoom 201 ASU Delta Center for Economic Development

Learn HOW Pinterest Can Drive Traffic to Your Business AND How to Use it

Effectively!

Hosted by the ASU SBTDC and Jonesboro Regional Chamber of Commerce

Page 2: Why Pinterest for Your Small Business Marketing Mix?

Create Your Pinterest Board!

Page 3: Why Pinterest for Your Small Business Marketing Mix?

WHO Uses Pinterest? Are They Your Target Market?

Mashable “Social Demographics: Who’s Using Today’s Biggest Networks (INFOGRAPHIC)

Page 4: Why Pinterest for Your Small Business Marketing Mix?

Pinterest: The Back Story

Mashable Interest in Pinterest Reaches Fever Pitch Jeremy Cabalona

Page 5: Why Pinterest for Your Small Business Marketing Mix?

Pinterest’s Unbelievable Growth

Page 6: Why Pinterest for Your Small Business Marketing Mix?

Pinterest Users: Their Story

Mashable Interest in Pinterest Reaches Fever Pitch Jeremy Cabalona

Page 7: Why Pinterest for Your Small Business Marketing Mix?

How Often They Visit Pinterest

Mashable Interest in Pinterest Reaches Fever Pitch Jeremy Cabalona

Page 8: Why Pinterest for Your Small Business Marketing Mix?

But…Can It Generate Revenue?

Mashable Interest in Pinterest Reaches Fever Pitch Jeremy Cabalona

Page 13: Why Pinterest for Your Small Business Marketing Mix?

Who Uses Pinterest? Are These Your Target Demographics?

HubSpot Blog 10 Pinterest Infographics

Page 14: Why Pinterest for Your Small Business Marketing Mix?

What We Will Learn

OnlineMBA 10 Surprising Brands Killing It on Pinterest

Page 16: Why Pinterest for Your Small Business Marketing Mix?

Tips to Engage “Pin Heads”

Pinerly’s Space The Ultimate Pinterest Cheatsheet

Page 17: Why Pinterest for Your Small Business Marketing Mix?

What You Need to Do FIRST!

Pinerly’s Space The Ultimate Pinterest Cheatsheet

Page 18: Why Pinterest for Your Small Business Marketing Mix?

When to Post

Pinerly’s Space Pinerly dives deep into what works on Pinterest

Page 19: Why Pinterest for Your Small Business Marketing Mix?

How Should I “Sell?”

www.marketingonpinterest.com

Page 20: Why Pinterest for Your Small Business Marketing Mix?

Learn the 10 RULES Business Need to Know: Here are a Few!

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

Page 21: Why Pinterest for Your Small Business Marketing Mix?

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

Page 22: Why Pinterest for Your Small Business Marketing Mix?

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

Page 23: Why Pinterest for Your Small Business Marketing Mix?

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

Page 24: Why Pinterest for Your Small Business Marketing Mix?

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

Page 25: Why Pinterest for Your Small Business Marketing Mix?

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

Page 26: Why Pinterest for Your Small Business Marketing Mix?

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

Page 27: Why Pinterest for Your Small Business Marketing Mix?

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

Page 28: Why Pinterest for Your Small Business Marketing Mix?

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

Page 29: Why Pinterest for Your Small Business Marketing Mix?

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

Page 30: Why Pinterest for Your Small Business Marketing Mix?

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

Page 31: Why Pinterest for Your Small Business Marketing Mix?

Develop a Marketing Calendar

Pinerly’s Space Marketing Calendar..and two new members!

Page 32: Why Pinterest for Your Small Business Marketing Mix?

You will Learn How Other Companies are Using Pinterest

Inspire your fans and followers! Think about your target customers' interests and hobbies, and create a board to give them examples and ideas to inspire them.

HubSpot 28 Creative Pinboard Ideas from Real Brands on Pinterest

Page 33: Why Pinterest for Your Small Business Marketing Mix?

FedEX Community Involvement Board

HubSpot 28 Creative Pinboard Ideas from Real Brands on Pinterest

Show off your business' philanthropic side with a philanthropy board! Pinning images of your employees giving back to the community will show followers that your company cares about the greater good

Page 34: Why Pinterest for Your Small Business Marketing Mix?

Run Marketing Campaigns

Use one of your boards to feature one of your latest marketing campaigns. DoubleTree hotels, for instance, uses one of its own to highlight images depicting its "Little Things Project Tour" campaign

HubSpot 28 Creative Pinboard Ideas from Real Brands on Pinterest

Page 35: Why Pinterest for Your Small Business Marketing Mix?

Pin Your Videos!Pinterest isn't only for pinning pretty images. Users can pin videos, too! So if videos are a part of your marketing mix, create a board just for them

HubSpot 28 Creative Pinboard Ideas from Real Brands on Pinterest

Page 36: Why Pinterest for Your Small Business Marketing Mix?

Praise Your Customers with a Board for Them!

Highlight your customers' successes in one of your boards as Salesforce does in its Customer Success Stories" board, populated mainly by video pins.

HubSpot 28 Creative Pinboard Ideas from Real Brands on Pinterest

Page 37: Why Pinterest for Your Small Business Marketing Mix?

How About a Contest Board to Engage Pinteresters!

Use your Pinterest presence to hold a contest and motivate your followers to action, like GE does with its "Freshpedition Sweepstakes" board.

HubSpot 28 Creative Pinboard Ideas from Real Brands on Pinterest

Page 38: Why Pinterest for Your Small Business Marketing Mix?

Humanize Your Employees!

Give Pinterest users the opportunity to get to know the awesome people behind your brand.

HubSpot 28 Creative Pinboard Ideas from Real Brands on Pinterest

Page 39: Why Pinterest for Your Small Business Marketing Mix?

Of Course…Promote Your Products or Services!

HubSpot 28 Creative Pinboard Ideas from Real Brands on Pinterest

Page 40: Why Pinterest for Your Small Business Marketing Mix?

Let Your Fans Contribute to Your Boards

Because you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Let Pinterest users get in on the action with a user-generated pinboard.

HubSpot 28 Creative Pinboard Ideas from Real Brands on Pinterest

Page 41: Why Pinterest for Your Small Business Marketing Mix?

We have plenty to share….just make plans to join us for our Pinterest Lunch N’ Learn! You bring the LUNCH … We bring the LEARN!

See details to grab your seat!

Need MORE IDEAS?

Page 42: Why Pinterest for Your Small Business Marketing Mix?

WHEN: Thursday, August 23rd 11:30 am – 1:30 pm

WHERE: Room 201 ASU Delta Center for Economic Development 319 University Loop West in Jonesboro, AR

COST: $30 per person ($20 Jonesboro Chamber & DJA members, $15 ASU Faculty, Staff & Students

REGISTRATION: ASU SBTDC CALL (870) 972-3517 E-mail [email protected] or Register Online: Pinterest Lunch n Learn OR ASU SBTDC Facebook Page Events!

Pinterest Lunch N’ Learn

Page 43: Why Pinterest for Your Small Business Marketing Mix?

Thanks to our Co-Sponsors

Page 44: Why Pinterest for Your Small Business Marketing Mix?

Mashable “Social Demographics: Who’s Using Today’s Biggest Networks (INFOGRAPHIC)

Social Times Who’s Using Facebook, Twitter, Google +, LinkedIn and Pinterest? (Infographic)

Entrepreneur The Daily Dose The 10 Commandments of Using Pinterest for Business (Infographic) Donna Moritz

www.marketingonpinterest.com HubSpot Blog 10 Pinterest Infographics Social Media Today 7 Tips to Generate Leads Online with Pinterest Sharaholic.com Pinerly’s Space Marketing Calendar..and two new members! Pinerly’s Space Pinerly dives deep into what works on Pinterest Mashable Interest in Pinterest Reaches Fever Pitch Jeremy Cabalona Pinerly’s Space The Ultimate Pinterest Cheatsheet OnlineMBA 10 Surprising Brands Killing It on Pinterest HubSpot Blog

28 Creative Pinboard Ideas from Real Brands on Pinterest

Sources Thanks to these Great Companies for Sharing

their Expertise!