why print matters [infographic]
DESCRIPTION
Many marketers wonder whether or not print matters in the digital world. This infographic with data provided by Xerox Digital Printing explains print's relevance in contemporary advertising. The data explores how professional designers use print media in their work and compares print campaign results along with mixed media promotions.TRANSCRIPT
Source: http://mcpheters.com/2009/04/01/tv-and-magazine-ads-more-e�ective-than-ads-on-internet/
INTERNET MAGAZINE 30sec TV
of the value of a30 second TV ad
83% 16%
COMPARISON OF INTERNET AD, MAGAZINE AD, AND 30 SECOND TV ADUsing eye-tracking software to determine how ads are seen by respondents.
MAGAZINE AD INTERNET AD
AdAdAd Ad
of the value of a30 second TV ad
• -----------------------------• -----------------------------• -----------------------------• -----------------------------• -----------------------------• -----------------------------• -----------------------------• -----------------------------• -----------------------------
(of people who responded, what % purchased or were converted to new business)
MORE CAMPAIGN CHANNELS MEANS BETTERBUSINESS RESULTS
Source: Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends 2012
6.0% 7.6% 7.6% 8.2% 8.7%
, Em
ail,
Web
Lan
ding
Pag
es a
nd M
obile
Mar
ketin
g
Onl
y
& E
mai
l
&W
eb L
andi
ng P
age
, Em
ail &
Web
Lan
ding
Pag
e
15.3%16.5% 16.5%
18.3%
16.2%
Source: Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends 2012
6.0% 7.6% 7.6% 8.2% 8.7%
THE MORE CAMPAIGN CHANNELS USED THE BETTER THE RESPONSE RATE
, Em
ail,
Web
Lan
ding
Pag
es a
nd M
obile
Mar
ketin
g
Onl
y
& E
mai
l
&W
eb L
andi
ng P
age
, Em
ail &
Web
Lan
ding
Pag
e
Source: Direct Marketing Association, 2012 Response Rate Report
DIRECT MARKETING ASSOCIATION (DMA)Found Direct Mail Is #1 Customer Acquisition Channel,
Compared With Other Marketing Efforts
Average Response Rate
Type
of Acq
uisi
tion
Cha
nnel
Direct Mail
0.12%
4.4%Direct Mail
10-30X Response to that of Email
Source: Graphic Design USA Magazine 50th Annual Print Design Survey
GRAPHIC DESIGN USA MAGAZINEConducted Survey For Its 50th Anniversary, Asking If Print Still Has An
Important Place In Graphic Communications For Designers
92%Professional
Graphic DesignersDesign For Print
As Part Of Their Work
90%
72%$$$$$$
Of TheirTime Is Spent On
Print Projects
ReportBuying PrintingAnd SpecifyingThe Paper Used
In Their Projects
Of TheirAssignment
Involve PrintIn Whole Or In Part70%
Does Print Matter in the Digital World?