why promotional products should form part of your marketing mix
DESCRIPTION
This clip gives you some key ideas as to why you should make promotional products a part of your marketing mix. Data is based on a study made by the Advertising Specialties Institute. We will be open for business by October 2013TRANSCRIPT
BE ON TARGETWITH PROMOTIONAL PRODUCTS IN
YOUR MARKETING MIX
http://store5004.instantimprints.ca
ON
TAR
GET They cost a fraction of mass
media
FACT
http://store5004.instantimprints.ca
ON
TAR
GET Deliver same or better ROI
than mass media
http://store5004.instantimprints.ca
FACT
ON
TAR
GET No interruptions unlike other
media
http://store5004.instantimprints.ca
FACT
ON
TAR
GET Better targets the recipient
than mass media
http://store5004.instantimprints.ca
FACT
ON
TAR
GET Modest investment delivers
superior results
http://store5004.instantimprints.ca
FACT
ON
TAR
GET Big ROI for small business as
well as large
http://store5004.instantimprints.ca
FACT
ON
TAR
GET
THE WINNERS
• Writing Instruments• T-Shirts• Bags• Office and Desk Accessories• Caps
http://store5004.instantimprints.ca
ON
TAR
GET 86% of those who received
promo products recall the advertiser
http://store5004.instantimprints.ca
FACT
ON
TAR
GET More women prefer
writing instruments, men prefer T-shirts
http://store5004.instantimprints.ca
FACT
ON
TAR
GET
51% of all T-shirts are held in the age group 21 -
34
http://store5004.instantimprints.ca
FACT
ON
TAR
GET Majority of receivers keep
the promo products at their work place
http://store5004.instantimprints.ca
FACT
ON
TAR
GET Average length of time a
promo product is held by the receiver is 7 months
http://store5004.instantimprints.ca
FACT
ON
TAR
GET
THE BULL’S EYE
http://store5004.instantimprints.ca
50% of those receiving promo products are likely to
do business with the company
ON
TAR
GET
THE BULL’S EYE
http://store5004.instantimprints.ca
63% of receivers pass along the promo products they receive – your message
goes beyond the original target
ON
TAR
GET
THE BULL’S EYE
http://store5004.instantimprints.ca
Cost / impression (0.6 c) is much lower than mass
media (1.8 c)
ON
TAR
GET
EVERYTHING YOU NEED TO PROMOTE
Instant Imprints – Mississauga East128 – 2550 Matheson Blvd. EastMississauga. ON. L4W 4Z1. Canada
Tel: 905-282-0208
E-mail: [email protected]
Acknowledgement: Global Advertising Impressions Study – Advertising Specialties Institute
http://store5004.instantimprints.ca