why publish on social media? · we can attach and publish our blog posts, landing pages, and images...
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WHY PUBLISH ON SOCIAL MEDIA?
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FIRST, WHAT IS SOCIAL PUBLISHING, ANYWAY?
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What is Social Publishing?
FLICKR USER JOELMONTES
Social publishing is the practice of sharing content that our intended audience would find relevant, while nurturing
relationships with them online.
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Social media allows us to succeed at every stage of the inbound methodology.
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Social proof is measured by the amount of interactions an article has on social media. The more likes, retweets, and shares a post has; the more authoritative it appears to our audience.
FLICKR USER MR_T_IN_DC
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FLICKR USER KISHA_BUENAVENTURA
Social media allows us to expand our brand’s reach and communicate any developments in real time.
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We can attach and publish our blog posts, landing pages, and images to different social media channels from HubSpot’s Social Publishing tool.
Put our marketing assets to work on social media
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Share content to different social media channels HubSpot enables us to share and vary our content across different social
media channels from the publishing tool.
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Include any social media post to a campaign We can use our social media content as assets for achieving a
marketing campaign.
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In addition to measuring how many clicks a post generated, we can also see who in our contact database engaged with our content.
Identify any contacts who engaged with our message
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Review the ROI of our social publishing efforts HubSpot Sources report enables us to track which social media channels are
generating visits, contacts, and customers.
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HOW TO GET THE MOST OUT OF PUBLISHING ON SOCIAL MEDIA.
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Optimize your company’s profile
Publish on a consistent basis
Include links when relevant
BEST PRACTICES FOR SOCIAL MEDIA PUBLISHING
Create a social media style guide
Share relevant industry content
Review your social media ROI
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BUT FIRST, LET’S TALK ABOUT HOW TO OPTIMIZE YOUR SOCIAL MEDIA ACCOUNTS.
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Optimize your company’s profile
Publish on a consistent basis
Include links when relevant
BEST PRACTICES FOR SOCIAL MEDIA PUBLISHING
Create a social media style guide
Share relevant industry content
Review your social media ROI
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Be sure to optimize your social media profiles with your: • Company image or logo • Description of what your
company does
• A link pointing back to your website
FLICKR USER YAKOBUSAN
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Be sure to include an image or logo of your brand, a description of what your company does, and a link pointing back to your website.
Twitter Facebook
Customer examples with optimized profiles
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Optimize your company’s profile
Publish on a consistent basis
Include links when relevant
BEST PRACTICES FOR SOCIAL MEDIA PUBLISHING
Create a social media style guide
Share relevant industry content
Review your social media ROI
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Social media is about engaging with others.
Establish yourself as a trustworthy source of information for your audience by sharing relevant industry content.
FLICKR USER WERKUNZ
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Social publishing customer example Share relevant third party content by giving credit to other authors and
engage with your followers by replying to their tweets.
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Optimize your company’s profile
Publish on a consistent basis
Include links when relevant
BEST PRACTICES FOR SOCIAL MEDIA PUBLISHING
Create a social media style guide
Share relevant industry content
Review your social media ROI
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Style guides are essential for maintaining your brand integrity.
FLICKR USER ANTONIOCASTAGNA
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Social publishing customer example
Create a style guide to ensure consistency in your social media content. Make sure that your style guide reflects your brand’s purpose.
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Optimize your company’s profile
Publish on a consistent basis
Include links when relevant
BEST PRACTICES FOR SOCIAL MEDIA PUBLISHING
Create a social media style guide
Share relevant industry content
Review your social media ROI
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Publish content on a regular, consistent basis. Keep in mind that the frequency by which you publish messages depends on the social media channel to which you’re
posting.
FLICKR USER PHOTOSTEVE101
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Optimize your company’s profile
Publish on a consistent basis
Include links when relevant
BEST PRACTICES FOR SOCIAL MEDIA PUBLISHING
Create a social media style guide
Share relevant industry content
Review your social media ROI
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FLICKR USER SIPPANONTSIMCHAI
Include links to attract strangers to your website.
Also include links to your posts to convert strangers on your: • Landing page
• Blog
• Newsletter
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Social publishing customer example
Capitalize on your social media post by including a link to a blog or landing page.
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Optimize your company’s profile
Publish on a consistent basis
Include links when relevant
BEST PRACTICES FOR SOCIAL MEDIA PUBLISHING
Create a social media style guide
Share relevant industry content
Review your social media ROI
![Page 36: WHY PUBLISH ON SOCIAL MEDIA? · We can attach and publish our blog posts, landing pages, and images to different social media channels from HubSpot’s Social Publishing tool](https://reader036.vdocuments.net/reader036/viewer/2022062414/5fb6492e3db4661be36aa283/html5/thumbnails/36.jpg)
Review your social media ROI.
A couple of metrics to track: • Average monthly reach
• Website visits
• Conversion rates
• Customers generated
FLICKR USER SALFALKO
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Tracking your monthly reach
Chart the growth of your followers on a monthly basis from the social media channels to which you’re publishing.
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Review your ROI with Sources
Measure how your social media messages are driving site traffic, converting visitors into contacts, and generating customers.
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Optimize your company’s profile
Publish on a consistent basis
Include links when relevant
BEST PRACTICES FOR SOCIAL MEDIA PUBLISHING
Create a social media style guide
Share relevant industry content
Review your social media ROI
![Page 40: WHY PUBLISH ON SOCIAL MEDIA? · We can attach and publish our blog posts, landing pages, and images to different social media channels from HubSpot’s Social Publishing tool](https://reader036.vdocuments.net/reader036/viewer/2022062414/5fb6492e3db4661be36aa283/html5/thumbnails/40.jpg)
SOCIAL PUBLISHING TOOL WALKTHROUGH.