why real estate needs to focus on content marketing?
TRANSCRIPT
Connecting People to Information
Ashish Trivedi| Media Development & Partnerships -INDIA
In 1895 John Deere corporation began publishing a customer magazine.
Dell’s Tech Page One assembles original and curated content relevant to computer users and buyers
WHEN USERS SHARE
9
Users share 64% more using below article share tools than above article share tools
Users coming from social sites share 4.5x more then users coming from search engines
Enabling Discoveries Through The Entire Funnel
Narro
wer
Targ
etin
g
Awareness-
Consideration-
Decision-
Loyalty-
Engage through Complexities, Buying Challenges
Establish credibility, Address Wants
Drive to Goal oriented Content
Brand Cross-sells
That “Moment” When You Discover Something For The First Time
Discovering aNew Brand
You Have Seen Us BeforeEnabling people to discover content at that moment when they are most likely to engage
Taboola placements “bust” banner blindnessTaboola’s average ad CTR is 10x higher than display ads
“I want to find information about a
specific topic”
Search“I want to consume
content”
Discovery“I want to engage with my friends”
Social
State of mind
People spend 20% of their time online consuming content on the open Web
Source: ComScore and Nielsen.
19%Communicatio
n
22%Social
13%Multimedia
21%Search
20%Consumin
gContent
5%Shopping
News | Business | Finance
Entertainment | Lifestyle
Tech
Recommendationsa Day
12B+
Top Publishers in India
India Reach
1 B+monthly unique
Users Globally
5M+sponsored
content items
54%mobile Traffic*
45%desktopTraffic*
India desktop users reached, 3/2016 India Similar web 3/16
REACH PROPERTY86.5% Google Ad Network55.4% Facebook51.9% Taboola43.0% Microsoft sites27.8% Outbrain16.0% Times Of India9.7 % NDTV6.7% India Today
GlobalFootprintEngaging audiences across all continents.
* Monthly recommendations, 10/2015
USA74B
Canada6B
Ireland1B
UK15B
France12B
Germany2.3B
India10B
Australia8B
Brazil14B
English, French, German, Spanish, Portuguese, Italian, Korean, Japanese, Chinese, Thai, Hebrew, Hindi
Japan12B
Top Advertisers Use Taboola
LEAD GENERATION
BRAND AWARENESS
E-COMMERCE
PR/CORPORATE COMMUNICATION
AUDIENCE DEVELOPMENT
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PERSONA SITUATION
Real Estate
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