why rich media matters
TRANSCRIPT
Table of Contents
Visual Anatomy
Information Processing
Visuals Improves Learning
Visuals Drives Engagement
Our brains are hardwired to quickly process visuals.
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60,000Xf a s t e r
are processed
Visuals
in the
than text. 1
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The brain processes
cues in 250milliseconds
visual
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of information thatcomes to the
90%
is visual. 1
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of all nerve fibers connected to the
40%are linked to the
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40 percent of people
will respond better toVisualInfo
than alone.3
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Visual media improves learning.
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C l a s s r o o m
lights on apple
400%. 1
improve learning by up to
Visual aids in the
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We recall information from
than just text alone.4
5 to 9xbetter
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People following directions with
Directions1
A B
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Directions1
2
3
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do 323% better than those with only text.5
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Rich media drives engagement, and many of us prefer it.
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94% more
Posts with visuals receive
page visits and engagementthan those without. 6
Visuals
Visuals
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59%of senior executives
prefer to watch
instead of reading text.7
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of executives told Forbesthey watch business-related
50%
on YouTube. 8
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Just one month after the introduction of
Visuals
of
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Facebook timeline for brands, visual content—photos and videos—saw a
65% increasein engagement. 3
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Publishers who use infographics
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grow traffic an average of
than those who don’t. 3
12% more
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SOURCES:
1. http://www.studymode.com/essays/Statistics-On-Visual-Learners-1211593.html
2. https://vimeo.com/29684853
3. http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
4. https://www.youtube.com/watch?v=BDveYpaafNw
5. http://neomam.com/interactive/13reasons/
6. http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014
7. http://www.creativebloq.com/animation/animated-videos-10135062
8. http://www.videobrewery.com/blog/18-video-marketing-statistics
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