why seo needs to get emotional #brightonseo

PowerPoint Presentation

Get EmotionalWhy SEO needs to@LisaDMyers@JamesFinlayson

Who uses one of these tools?

So lets talk about data - who doesnt use either Linkdex, SEMRush, LinkResearchTools, Searchmetrics etc?

same data same conclusionsWe all use theoften leading to the

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HumansAlgorithms

Limbic system

Frontal Cortex

Ventromedial Prefrontal Cortex

Antonio Damasio

For example, take the Apple watch - emotionally that feelings lust - and youve probably had it yourself that your mind starts filling with logic like well it would make certain things easier I havent bought myself something in a while etc. When you notice that happening, thats your brain stretching, struggling to apply logic to your decision.

Even for data nerds its not totally the case. Remember the last charity advert you saw. What do you remember from it? The sad dog or the emaciated child, right? Thats because you emotionally connected with that imagery rather than the statistics.

Feel Something

Create EmotionalConnections

Narvikhttps://blogg.expedia.no/slaget-om-narvik/en

Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.2.

Emotional investment through collaboration makes outreach more successful


https://accent-map.expedia.co.uk

https://accent-map.expedia.co.uk


Historic London

http://www.expedia.co.uk/vc/historicLondon

Accent Map -

but how?

Historic London

http://www.expedia.co.uk/vc/historicLondon

Accent Map -

but how?

When your campaign is good enough to get TV coverage

How?

Luke:

Luke: I cant believe itYoda: That is why you fail.you sissy Luke

change the way you look at thingsthe things you look at changeif youWayne Dyer

Whats the biggest difference between Elon Musk and someone in a dead end job?

IQ?Upbringing?Education?Luck?

100 people theory

37

HOWYOUTHINK

4 Weeks Ago

Donald John Trump, Sr. is an American businessman, politician, television personality.

Sentiment

We are presenting

Thats why we built Lava.

8 million articles

Because we think journalists opinions matter more than anyone elses (theyre the gatekeepers, right) we crawled every major newspaper in the UK. Thats ... Articles dating back decades. With that unique data were able to classify

Most hated

Most loved

http://lava.vervesearch.com

Thank you!@LisaDMyers@JamesFinlayson

why seo needs to get emotional #brightonseo

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