why shenzhen is amazing in maker movement?
TRANSCRIPT
Why Shenzhen is Amazing in Maker Movement?
TAKASU Masakazu / @tks / Maker Faire Shenzhen
Chapter:1New way of innovation born in the 21st century.Chapter:2Shenzhen is a cradle of hardware innovation.Chapter:3How to use and enjoy the Ecosystem in Shenzhen.
我叫高須,My name is TAKASU, MakerFaire Singapore/Shenzhen organizer
Over 40 MakerFaire participated我是亚洲创客盛会中最有经验的人物。
Sometime I talk about Makermovement in China
More Detail in the book 「メイカーズのエコシステム」
2016年発刊世界で最初の深圳のイノベーション環境解説本
Andrew Bunnie Huang(MIT深圳担当, HAXメンター）いのうち いくお（RICOH つくるーむ）江渡浩一郎（ニコニコ学会β）小笠原治（DMM.Make Akibaプロデューサ）きゅんくん（ロボティクスファッションクリエイター）藤岡淳一（JENESIS 代表 深圳でのEMS企業）山形浩生（翻訳家・評論家）
(Sorry,only in Japanese)
Chapter:1New way of innovation born in the 21st century.
Maker Movement:The New Industrial Revolution
-Bloomberg
Maker Movement:
The New Industrial Revolution
Now and Then
2000～ Open source movement
2005～ Cloud computing
Huge scale web service development democratized!
Planning first,
Financing first,
Prototype first,
Public release first,
….Making first!
New style of innovation, also new style funding.
Two legendary engineer made that acceleration
system Y Combinator (2005～)
Y Combinator is the engineer investor fund to
engineer entrepreneur, only for the prototype, not a
Powerpoint.
2000～ Open source movement
2005～ Cloud computing
2012～ Maker Movement?
How democratize makes own hardware product by
MAKERS?
Prototype, Produce, Promotion….
-Cheaper, Easier, Faster
DreamerKit, Web tutorial
Prototype MakerArduino, Digital Fablicaion
Veteran MakerOnline PCB, Online CNC
Hardware StartupCrowdfunding,
Mass ProductionOnline promotion, Supply chain
-Seeedstudio
Maker: New category of Inventors
Traditional Inventors Maker
Idea/R&D/Prototype
University’s LabBig company’s Lab
Community Lab/MakerSpaceInternet
Produce By the company,By the businessman or professional.
By the Community,By the hobbyist.
Promotion Advertise companyProfesssional Salesman
Croud Funding,By the Community,By the hobbyist.
Revolution: Before and After
Difference between
traditional based Product and Community based one
Traditional Inventors Maker
team Big, Organized, Democratic Small, Quick, Agile
Focus Numerical, Functional, Feeling, Sense
Customer Boss, or Consumer Ourselves
Typical Product
Component (CCD, Microchip,,,)Functional Product
Gadget, Makers prototyping tool
Chapter:2Shenzhen is a cradle of hardware innovation.
Software Service Development
Hardware ProductDevelopment
Issue
Prototype ・Open Source tool・Personal computer
・Open Source Tool・Digital fabrication tool (3D printer, CNC,)
Manufacturing tool and knowledge are difficult to find on the net.
Scaling ・Cloud Computing ・EMS(Electronics Manufacturing Service）
The small lot number and flexible manufacturing are mostly in Shenzhen.
Funding ・Accelerator ・Accelerator Hardware business need huge money for the scaling up.
Marketing ・SNS・Community
・SNS・Community
Hardware businesses need more retail shop for selling.
Huge hardware project is still not easy yet,
even in manufacturing!
Why the MAKER need to go Shenzhen.
More than 1000 factory in Shanzhen
-HAXLR8R
Huaqiangbei is 3000% bigger than Akihabara.Every product [Made in Shenzhen]
-HAXLR8R
Can buy component from1 to 1,000,000
-HAXLR8R
Components all around to iterate faster
-HAXLR8R
Chinese Style OpenSource HardWare
GongBan(公板）Public PCBA
GongMo(公模）Public Mold,Plastic
You can choose any price and quality!
$40 $7
Smart Watch in Shenzen
-HAXLR8R
Activity Tracker in Shenzhen
-HAXLR8R
Well known called ShanZhai 山寨
Why manufacturing in Shenzhen is fast and flexible?
Here is the Makers Hollywood
Seeed CEO Eric PanHuaQigngBei
1 week in Shenzhen, 1 month in Silicon Valley
HAX partner Ben
An uncountable number of the factory in this area.
Also diverse of the factory, they can make anything and also making
100 to 10K production.
Some factorys have experience about works by English.
Chinese style 公开(Gongkai) IP system.
Future in the Indie Design
Chinese style 公开(Gongkai) IP system.
Andrew Bunnie Huang 「The Hardware Hacker」(2017)
Western model = Patent separate from the physical thingsChinese model = the physical things include the patent
If you buy Physical thing in China, you can get also Intellectual Property.
Example: Public mother board (公板, GongBan)You can buy a motherboard of Smartphone, Camera, drone and tablet from 1pcs to 10,000pcs. You can get BOM (Bill of Material) when you get motherboard.Original motherboard is expensive, copy is cheaper. You can easy to make new products from the motherboard.
And any IP‘s are easy to share on the market. That model is more effective for innovation.
Chapter:3How to use and enjoy the Ecosystem in Shenzhen.
How can a Maker survive?
-We should learning from Chinese Makers-
天使度と悪魔度(By 暦本純一)
Angelic and Demonic
Angelic
Great Idea
and Simple Integration
Demonic
Simple Idea
and Great Integration
Angelic Project on Kickstarter
Angelic Project in China
$20$79$19
$2 $12 $0.6
Case one:
Robin Wu, from Shenzhen
He called Shanzhai King 山寨王
He invented the Intel CPU version of
Fake iPad in just 60 days and was called
"Shanzhai King".
Normally he is not only Shanzhai, he is
doing various inventions such as IoT
mug and jacket with GPS.
Robin Wu, told us….
Although the new invention leads to a
margin, Simple Idea can copy within
90 days.
How much money can you make in
the first 90 days, the first is all.
Mass production at once, it is good to
sell it.
Case two:
Chen Rex, from Shanghai
Founder of STARY E-Skateboard
$742,239 Founded on Kickstarter
Chen Rex told to us….
COPY STARY
STARY is $899 product.
Spend money for quality, that mean
looks like just skateboard.
Fake E-Skateboards are $150-250.
They want to make Cheep E-Skateboard,
Not our competitor.
Price for high-end product such as DJI, we can Survive.
Price is high but quality is same as cheaper one such as
GoPro, we can’t Survive.
Case three:
HAX, most active Hardware startup accelerator
HAX told to us….
Think again,
What is a Maker do?
