why should b2b and b2c businesses blog?
TRANSCRIPT
I blog
you blog
we all blog
but why
What is a blog?
what good would
blogging do for me?
Benefits of
business blogging
• More name recognition
• Establish authority
• Showcase expertise
• Give the company a human face
• Inexpensive
• Helps with SEO*
Who would you give your
attention and/or money
to?
The guy who sells the exact same stuff
everyday, or the other one who does
something new constantly?
OR the other one who does something
new – that you are interested in –
constantly?
Benefits of
business blogging
More website traffic
More views, clicks, followers
More leads
More clients
More revenue
ain’t no joke
Serious business, man.
You’re putting food on the
table, basically.
You keep us all employed!Good work, you.
That sounds like black magic..
I’m not so sure it’d work for us.
Oh yeah?
Let’s look at your target audience of today
•81% research online before buying
• Organic search leads have 14.6% close
rate, while outbound marketing leads have
1.7% close rate
• Consumers go through 57% of the
decision-making process before ever
talking to sales
* My favourite SEO joke
Search Engine Optimisation (SEO): do whatever you need to do, in
order to show up on the first couple of pages of Google when someone
searches for something relevant
My favourite SEO joke
My favourite SEO joke
Your potential buyers are already online!
You’ve got to have a voice there.
It’s really not an option.
..but hey, it will be
worth it
Let’s use me as an example
Write and write
and write some more
until it works
sounds great, but..
• “I don’t have the time”
• “I’m not a good writer”
• “I feel like a fraud”
• “What the hell should I write about??”
• You will have time for it if it’s a priority
• You are an expert, that’s why you are here
• There are different styles and formats
(lists, videos, presentation, check list,..)
• There shall be help!
Start typing until
it becomes writing.You’re not trying to win a book deal.. (or are you?)
the DOs and DON’Ts
the
DOs
Think about your readers
Use scannable formatting
Be a friend
Be helpful & accurate
Use pictures, data &
research
the
DON’Ts
o Don’t steal photos or content
o Don’t make it all about you
o Don’t hold unrealistic expectations
o Don’t compare yourself to others:
“But I’m not good enough”
Focus on what your readers are looking for.
People buy what they need, not what you sell.
the good, the bad,
and the oh hell no
inspiring
photo
catchy
headline
clear headings,
subheadings
research
shareable
OMG
like who cares
• can be fun
• time consuming, challenging
Most people who start a blog quit within the
first 3 months. Majority won't get much
love.
It's not a tactic. It's a long term strategy.
Thank you for readingAny questions?
@kimmology
www.kimmology.com