why should marketers learn code and why should software developers understand marketing?

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Hello. I’m Sevnur Malik. 2 Mart 14 Pazar

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My presentation at DevFest Women İstanbul March 2, Bahcesehir University. ''Why should marketers learn code and why should software developers understand marketing? ''

TRANSCRIPT

Page 1: Why should marketers learn code and why should software developers understand marketing?

Hello.

I’m Sevnur Malik.

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Page 2: Why should marketers learn code and why should software developers understand marketing?

A Marketing Woman. pazarz.com

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Page 3: Why should marketers learn code and why should software developers understand marketing?

Foodie.

Learning Code.

<a href="caycek.com">caycek.com</a>

<a href="yesinler.net">yesinler.net</a>

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Page 4: Why should marketers learn code and why should software developers understand marketing?

My Story.

Why Should Marketers Learn Coding?

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Page 5: Why should marketers learn code and why should software developers understand marketing?

Why should software developers understand marketing?

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Page 6: Why should marketers learn code and why should software developers understand marketing?

And.. Why should software developers understand marketing?

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Page 8: Why should marketers learn code and why should software developers understand marketing?

You are hero.. When the product is hero...

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Page 9: Why should marketers learn code and why should software developers understand marketing?

Internet Marketing is different

‘Technical Marketing’

or

Growth Hacking

or

??

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Page 10: Why should marketers learn code and why should software developers understand marketing?

Hiring! ‘Technical Marketer’

IDC Releases Chief Marketing Officer Top 10 Predictions

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Page 11: Why should marketers learn code and why should software developers understand marketing?

But Why?

algorithms instead of catchy jingles

optimization instead of grand openings

data instead of instinct

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Page 12: Why should marketers learn code and why should software developers understand marketing?

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Page 13: Why should marketers learn code and why should software developers understand marketing?

Database and SQL

Web Development

Web Technology

Web Design & UX

Analytics

Which skills?

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Page 14: Why should marketers learn code and why should software developers understand marketing?

Need Examples?

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Page 15: Why should marketers learn code and why should software developers understand marketing?

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Page 16: Why should marketers learn code and why should software developers understand marketing?

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Page 18: Why should marketers learn code and why should software developers understand marketing?

code.org

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Page 19: Why should marketers learn code and why should software developers understand marketing?

Personas

Offers

Measure

Marketing is

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Page 20: Why should marketers learn code and why should software developers understand marketing?

Who is?

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Page 21: Why should marketers learn code and why should software developers understand marketing?

Where?

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Page 22: Why should marketers learn code and why should software developers understand marketing?

What need?

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Page 23: Why should marketers learn code and why should software developers understand marketing?

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Page 24: Why should marketers learn code and why should software developers understand marketing?

Offers

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Page 25: Why should marketers learn code and why should software developers understand marketing?

Constantly measure

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Page 26: Why should marketers learn code and why should software developers understand marketing?

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