why should you care about social?
DESCRIPTION
an introduction to social media and the reasons why filmmakers need to engage with their audience in social spacesTRANSCRIPT
WHY SHOULD YOU CARE ABOUT SOCIAL?
TRADITIONAL MARKETING IS ONE WAY COMMUNICATION
SOCIAL MEDIA = CONVERSATION
Time spent in social is growing at 3x the overall internet rate, accounting for ~10% of all internet time.
THERE ARE MANY PLACES TO SOCIALIZE
theconversationprism.com
Facebook, YouTube, MySpace and Twitter make up 71% of the Social Networks and Forums industry.
HOW INFLUENTIAL IS SOCIAL?
SOCIAL IS AMPLIFIED WORD OF MOUTH
SOCIALLY CONNECTED CONSUMER = DEEPER RELATIONSHIP
Millward Brown says “digital consumers” have 15% stronger relationships with brands.
SOCIAL BRAND EXPERIENCES CREATE CUSTOMERS
• 97% report increased brand awareness
• 98% show increased consideration
• 97% will more likely purchase a product
• 96% may recommend the brand to their friends
SOCIAL = CONTENT IS KING
SOCIAL = THE NEW WATER COOLER
FREE CONTENT GENERATES SALES
people like talking about what they watch
fan fiction
SOCIAL = GLOBAL & LOCAL
SOCIAL = DEMOCRATIZATION
SOCIAL INCREASES SPEED OF/TO MARKET
who am I?
• Tiphereth GloriaSocial Media Manager, Amnesia Razorfish
• website amnesia.com.au• Blog digitaltip.com.au• Twitter twitter.com/tiphereth• Tumblr tiphereth.tumblr.com• Slideshare slideshare.net/tiphereth• YouTube youtube.com/tipherethg• Flickr www.flickr.com/people/tiphereth
THANK YOU