Why should you Google+ your business?

What is Google+?

What is Google+?When people ask, “What is Google Plus?” there is the temptation of saying it is “like Facebook” or “like Twitter”.

What is Google+?When people ask, “What is Google Plus?” there is the temptation of saying it is “like Facebook” or “like Twitter”

But once you get involved, it is not that similar to either

What is Google+?When people ask, “What is Google Plus?” there is the temptation of saying it is “like Facebook” or “like Twitter”

But once you get involved, it is not that similar to either

Google brings together social networking features and tools into its existing online services such as search, documents and videos to create Google+

Business pages

Categorize your page: One of the features of a Google+ page that is often overlooked is the categorization; by placing your business page in, for example, web design, you can reach a more specific audience

Business pages

Keep your followers up-to-date with interactive posts: filling out your page to make it informative for followers (and potential customers) includes describing your business, entering contact information like an email address and phone number, as well as choosing a branded profile photo (often a company’s logo)

Business pages

Categorize your page: One of the features of a Google+ page that is often overlooked is the categorization; by placing your business page in, for example, web design, you can reach a more specific audience

Business pages

Keep your followers up-to-date with interactive posts: filling out your page to make it informative for followers (and potential customers) includes describing your business, entering contact information like an email address and phone number, as well as choosing a branded profile photo (often a company’s logo).

Customize your page: Add appropriate branding, from a captivating cover image to interesting photos and videos that show what you’re all about. Also, include external links to your other web properties (website, Pinterest page, Tumblr, etc.) to help your Google search placement

Categorize your page: One of the features of a Google+ page that is often overlooked is the categorization; by placing your business page in, for example, web design, you can reach a more specific audience.

Improving SEO

Improving SEO

+1 this post: Google+ adopts a system similar to that of a “like” on Facebook, with the “+1” feature. By +1’ing a Google+ post, users are not only giving the creator an ego boost, but also contributing to the page ranking. This is where regular, relevant posts can be extremely beneficial to boosting the Google search ranking of a business

Improving SEO

+1 this post: Google+ adopts a system similar to that of a “like” on Facebook, with the “+1” feature. By +1’ing a Google+ post, users are not only giving the creator an ego boost, but also contributing to the page ranking. This is where regular, relevant posts can be extremely beneficial to boosting the Google search ranking of a business

Posts have longer life cycles: Google+ content is treated similarly to any other web page by Google in terms of indexing and page ranking. With time a popular post will gain page ranking, appearing higher in Google’s search results. Unlike social networking sites and blogs, Google+ posts do not lose effectiveness over time

Connect with your audience

Connect with your audience

Whose circles are you in: Google has introduced the concept of “circles”, meaning Google+ users can group others as a system of categorizing. Although this is not as useful in a business environment as it is when applied to a personal account, it is still worthwhile directing posts to interested users in an effort to spark interaction

Summary

So by creating and utilizing a Google+ account for your business you can:

Summary

Create a customizable page with appropriate company branding, allowing other users to connect and interact with you

So by creating and utilizing a Google+ account for your business you can:

Summary

So by creating and utilizing a Google+ account for your business you can:

Get rewarded for posting interesting content regularly and contributing to the Google Plus community

Create a customizable page with appropriate company branding, allowing other users to connect and interact with you

Summary

So by creating and utilizing a Google+ account for your business you can:

Get rewarded for posting interesting content regularly and contributing to the Google Plus community

Create a customizable page with appropriate company branding, allowing other users to connect and interact with you

Connect with similar Google+ users and share insightful posts to evoke interaction between yourself and your target market

Thank you for your interest!