why should you use a list broker
TRANSCRIPT
Why should you use a List Broker?
prospectsinfluential.com
800 352 2282
Every business owner, big or small,
knows the importance of
direct marketing
Direct marketing can be extremely effective.
BUT your campaign will be only as good as the list you use.
The key is finding the right list.
But how can you be sure of buying the right list?
There are so many different kinds of lists out
there; where do you start?
How will you know which list is right for you?
How do you know where the data for the list comes from?
When was the list last updated?
How often it is updated?
What is the accuracy guarantee?
How do you know if the list manager is reputable?
A knowledgeable Direct Marketing List Broker will know the answers to these questions, as well as others you didn’t
even think to ask.
That's why many business owners choose to work with list brokers.
List Brokers have a complete
understanding of the direct
marketing industry.
They will have access to tens of thousands of direct marketing
lists.
Experienced List Brokers will be able to offer you more list choices than you would be able to find yourself.
Once you contact a List Broker and let them know what you need, they will search and find
the best lists for your consideration.
A good List Broker will ask you lots of questions
so they can provide you with the best list suggestions for your project.
They will want to know what product or service you’re
promoting.
Who you want to reach,
how you want to reach them,
what geography you want to target,
As well as your budget and your time frame.
In order to suggest the best possible lists for your direct marketing campaign, the
list broker should have a complete understanding of your needs.
A List Broker will do all the legwork for you and provide several list options for you to consider.
A veteran list broker with years of experience will know the list industry inside and out, and should be able to guide you away from lists you should avoid.
They will know the procedures and processes of the various companies that
offer direct marketing lists, and can streamline the time-consuming list
acquisition process (ordering, tracking, shipping, billing, etc.)
You shouldn’t have to pay for the services of a list broker; the broker will share their knowledge free of charge. A good broker will try to educate you whether you decide to buy from them or not.
If you are not sure which list broker to contact, check with other business connections to see who they are using.
Don’t be afraid to ask for references. A good list broker should have a solid
reputation in the industry with hundreds of regular customers.
One of Prospects Influential’s strongest attributes is our focus on superior
customer service.
Our List Brokers provide a level of service that far exceeds industry standards
We know this because we can see the list industry’s level of service directly.
Our suppliers are also our competitors. The service they give us is tells us
exactly what our potential clients see when they are comparing direct
marketing list providers.
Prospects Influential’s List Brokers will spend the time to understand who our prospective clients are, what they do and what they want
their direct marketing project to achieve.
Our goal is not just to sell direct marketing lists.
Our goal is to try to educate everyone we talk with, so by the time we have finished they have a better understanding of the direct marketing industry and are well
equipped to make their decision.
Finding a good list broker is an important part of a successful direct marketing
campaign.
Cultivating a long-term relationship with a list broker can be a valuable use of
time and marketing dollars.
Contact Prospects Influential List Brokers today!
800 352 2282