why should your company3
DESCRIPTION
White paper on Griot's Roll Capabilities.TRANSCRIPT
Why Should Your Company
Use
Griot’s Roll Film Production &
Service, Inc.
Table of Contents
1) Who are we, slide 3?
2) Why is video marketing an effective
advertising tool, slides 4-8?
3) Griot’s Roll case studies slides 9 -13.
4) Griot’s Roll capabilities slide 14.
5) Client History slide 15.
6) Griot’s Roll services slide 16.
Who We Are?
• Griot’s Roll Film Production & Services Inc. is a video marketing company specializing in video production and promotions for – corporations, small-businesses, government agencies, and non-
profit organizations looking to demonstrate a product or educate a target market on their services, or
– organizations looking to improve their on-line presence using video-based campaign and marketing strategies.
• Griot’s Roll creates an on-line video presence for our clients, as well as a marketing and advertising campaign surrounding the video. We then track the campaign’s success utilizing video analytics and various data tracking software.
If a picture is worth a thousand
words then a video is worth a
million!
Video is Transparent
Video can be use with: – Social Media
– Mobile – any online marketing campaign you can think of
When used effectively you can: – Engage
– Educate
– Entertain
– Evaluate your targets interests
This builds a relationship and loyalty from your target, creating advocacy for your business
What methods are you using to reach
your target?
In the marketing matrix, your goal should be to reach a large number of your prospects, in order to get repeat business.
So what are some solution to do this?
Griot’s Roll’s solution for
effective marketing
• Use online video to brand.
• Create loyalty between the consumer and
your brand – video is great at connecting
people.
• Use stories that are relatable to your target
market – video is the best marketing tool
for this.
Verizon Wireless case study Challenge:
Verizon wanted to build a
relationship with African American
business owners and introduces
new Verizon Wireless products.
Solution:
Griot’s Roll created a video that
presents Verizon Wireless products
including new products through new
media like online video and social
media.
Maverick Education Partnership Case Study
Challenge: Maverick Educational Partnership
created a new website for it’s principal network to view information about the organization as well as find out information on current events as they happen in the educational system. Maverick Partnership had an ineffective e-mail system which did not explain their brand ID effectively and didn’t connect the principal network to Maverick Partnership's new website.
Solution: Griot’s Roll created a video e-mail
campaign using Com F5 e-mail marketing services and created the design for the e-mail using it to highlight Maverick Brand I.D. We also made it easy for the principal network to connect with any website on MEP site. Griot’s Roll created a video for the MEP site featuring the director of Maverick Partnership. The video was created to invite new principals to join the MEP organization.
Video E-mailing Campaign
For Maverick Education Partnership's
results
Statistics Snapshot.
E-mail Subject. Forward this to a principal you know.
Contact List Maverick Emailing List
Start Sending May 20 2011, 7:10 am
Finished Sending May 21 2011, 3:46 am
Sending Time 20 hours, 36 minutes
Sent To 1,420 of 1,420
Sent By Derrick Guest
Opened 301 Total Opens / 148 Unique Opens
Open Rate: 10.42%
Click-through Rate: 7.18%
Bounced 51
Black Business Works
Case Study Challenge:
• Black Business Works Inc. was founded in 2009 to introduce the concept of "Networking over Breakfast" to more minority business professionals. The founder wanted to provide a better alternative to building business contacts. Black Business Works only had two chapters – one in Queens and the other in Harlem. Knowing their success had to be built on turnout to their events, BBW hired Griot’s Roll Film Production & Services Inc. to help with their marketing.
Solution:
• Griot’s Roll created a target market portfolio for BBW. We targeted African American business women between the ages of 30 – 50, as well as the social networks that the target market frequented. Griot’s Roll then created a video using that target in the video to peak interest from the potential target. Griot’s Roll used analytical sites such as Tube Mogul and others sites to track responds to the video campaign. This helped increase turnout to BBW Events by 20 percent. BBW’s membership numbers increased. The networking group now has chapters in all five boroughs and in New Jersey.
Attendees to networking meetings
increased We saw an increase of attendees to
networking meetings due to video
views on video platforms like YouTube,
Yahoo, and Blip TV during these
months.
Video analytics tracking views from
Tube Mogul from Sept –Oct 2010
0
5
10
15
20
25
Sept Oct
Attend
National Sales Network NJ/NY Chapter Challenge:
National Sales Network NJ/NY Chapter is one of the National Sales Network's oldest chapters and one of the NSN’s 18 chapters nationwide. The NJ/NY chapter goals are to increase its low membership and sponsorship dollars and gain reward from the National organization for it’s increases in membership.
Solution:
Griot’s Roll helped create a Ning site as well as create a social media campaign targeting sales recruiters, entrepreneurs, and individuals seeking careers in sales. We targeted social sites such as Ning, LinkedIn , and FaceBook. Griot’s Roll found out through our analytics tracking of the NSNNJNY Ning social site where to target our efforts. This helped the NSNNJNY chapter to grow from 35 members to 120 members as of July 2012 and increased sponsorship dollars, which puts the chapter on track to win chapter of the year.
NSNNJNY Campaign Strategy • Create a custom social site from Ning.com
• Connect custom social site to other social sites that potential NSNNJNY Members would frequent.
• Track what social sites were more popular to potential members by monitoring traffic to Ning site on Google analytics.
Griot’s Roll vs. our Competitors
• Griot’s Roll Capabilities
1. We are a one-stop shop (marketing, editing, and production).
2. Griot’s Roll conducts market research for the most effective video marketing strategies – researching the most frequent activity of a target market’s behavior pattern.
3. Griot’s Roll creates campaigns for clients (video, e-mail, social network pages, etc.). We help our clients determine who they want to reach and where they want to reach them.
4. Griot’s Roll tracks everything – video, social network, website, etc. – for effectiveness.
5. Griot's Roll offers great service at an affordable rate – $3,000 - $6,000 for a three-to-six month marketing campaign. (depending on difficulty)
6. Griot’s Roll offers 5-7 business day turnaround for project completion. (contingent upon project and scope)
• Competitors
1. Some of our competitors do not provide both production and editing.
2. Some of our competitors use marketing partner tools (e-mails, social networks) with the videos they create, they don't research behaviors of the target audiences or what would be the most effective way to reach them.
3. Our competitors track video only.
4. Our competitor’s prices range from $3,000 - $10,000 for a three-to-six month campaign.
Client History Client: National Sales Network of New York & New Jersey – Present 2012
Project description: On-line social media marketing. Creating and building membership and on-line presences
Contact: Adrian Hawkins, Chapter Director.
201-207 4446
Client: New York City Housing Authority April 2011, May 2011, May 2012
Project description: Talent show filming, Production, Post-Production
Contact: Juan Santiago, Contract Manager
212-306-7042
Client: Verizon Wireless May 2011
Project description: Production and Marketing of Verizon new products online
Contact: Mike Warner, Chief Operating Officer
Egami Consulting Group, Inc.
646-500-7904
Client : Maverick Education Partnership Children First Network (Non-Profit) January 2011
Project description : Building on-line presences by providing production & post-production help organization build a video email campaign for a division of the New York Department of Education.
Contact: Varleton McDonald, NETWORK LEADER
917-969-5736
Client: Coler & Goldwater Specialty Hospital & Nursing Facility June 2009
Project description: Industrial video, Production, Post-Production, DVD Duplication
Contact: Ronald Becker, Director of Therapeutic Recreation
212-318-4728
• Production Benefits Developing Script
Crew Hiring
Equipment including lights, cameras
Supplying insurance for video shoot
Set up and break-down of filming equipment
Web ready video
• Post-Production Benefits Editing video
Graphics and menu placed on video
Format video for on-line use
Duplication services: DVD, CD-ROM (500 units)
Rough cut for editors notes
Final cut placed on two DVD's
• Marketing Benefits Upload edited video on website
Upload video on marketing sites
Track videos (i.e. see who, what, where video is being observed)
Tracking demographic report
3 - 6 month campaign on social media sites or other marketing websites
Video consultation on marketing video
Maintain e-mail campaigns (interaction on social media site while tracking video)
Connect on-line marketing to off-line marketing