Why Social Enterprises Need Strong Brands

Rizwan Tayabali

http://www.socialeffect.org | http://rizwantayabali.info | http://twitter.com/rizwantayabali

London +44 7932 884788

What is brand?

A brand is what your audience feels, thinks, and remembers about your

enterprise.

Brand used to be ‘offline’ and ‘online’

Now it is seamless, and primarily driven by how you are perceived via the web.

And now that organisations can create their own profiles, brands can effectively

function as ‘people’i.e.

In the interactive web 2.0 world, your brand has a personality.

So…

Brand used to just be about image.

Now its about image and personality.

Before the web, niche brands could only engage niche audiences. They relied on

costly traditional PR and push marketing, which meant that their audiences were

tiny and their budgets high.

Now niche brands can engage mass audiences at low cost.

Social organisations sit in a niche that typically does not sell product. They are

competing for attention…

And a strong brand can help achieve this, which makes it critical for social

organisations to get their branding right!

For more info…

Visit my blog at http://www.socialeffect.org or

Connect with me at http://twitter.com/rizwantayabali