Markets are shifting away from mass markets and moving to target markets. This is due to innovations in technology.

Introduction

What are the new social media platforms

Why use social media?

• Gives you as a communicator a platform to introduce a new product to you public (customers)

• Increases the chances of networking in your area of specialization.

• One on one conversation with your publics hence building good relations

• Direct feedback from your customers on your products .

• A platform to update your company profile, goods and services.

Continuation• Increased Brand Recognition.• Decreased Marketing Costs

When communicating make sure you answer the following

When to Facebook, twitter and blog…

Continuation 7:00 am – 9:00 am. Send messages that are welcoming the day. ( 2-5 tweets )

11:00pm – 2:00 pm time for selling your products (3-5) 3:00 pm -5:00 Pm exiting your day. Remember to remind people about your products.

Continuation In- make at least 5 posts a day

FB make at least 3-6 posts a day

Twitter 4- 7 tweets a day

How to manage your social media accounts

• Hoot suite is so far the best tool to monitor your social media accounts.

Why use hoot suite?

Continuation• Helps you connect Lots of Services

together• Access to many social media networks on

the same platform.• Save your time which you can later

employ to do other things.

ContinuationHelps one to post one message across you social media platforms.Instant notifications i.e. if somebody mentions you.

Conclusion• One can no longer wait, the more you delay

the more you lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.

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