WHYSOCIAL MEDIAIS BULLSH*T

(No, it doesn’t.)

Social Media is Just One Piece

Social Media is not magic.

Joining Facebook (or Twitter, or LinkedIn) will not revolutionize your company or your marketing.

If you are BORING in real life,you are still boring in social media.

If you think social mediawill fix your business…

You’re notsmellingthe bullsh*t.

Get your noseexamined.

You still need to:

identify your audience.get them to notice you.create value for them.sell something to them.keep them happy.

None of this has changed.

Social mediais justONE tool.

There are MANY marketing tools.

Use them all together for the best results.

Social media works best as part of a

balanced inbound

marketing strategy.

Your inbound marketing machinery needs all gears to work in harmony.

79% more

followers for companiesthat combine a blog

with social media.

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

97% more links

(for better rankings)for companies

that combine SEOwith social media.

Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

Social Media + Leads = Success

Social media contacts are part of your marketing reach.

Social Media+ Blogging / Publishing+ Search Optimization+ Lead Generation+ Closed Loop Analysis

= Inbound Marketing Success

Next step?

Learn how to integrate social media into your marketing:

www.HubSpot.com/BS

www.HubSpot.com

We like social media.But we LOVE inbound marketing.

Presentation created by Mike VolpeVP Marketing at HubSpotTwitter: @mvolpe