Why Social Media Marketing is Crucial to BrandingBy: Ryan O’Keefe

● Creating a new page on your site is like taking a really great selfie.

● You want the world to see it and bask in its brilliance, but you don’t want to beg for attention

●That’s why for selfies and landing pages, well-placed social media posts can make all the difference for social media marketing.

Drive Targeted Traffic

Boosts Sites SEO

● Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored.

● The most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages

Relationship Building●social media marketing is used as a tool for

connecting with complementary, non-competing businesses, thought leaders and tastemakers in your space, as well as journalists who cover your industry.

Targeting and Retargeting

●One of the reasons social media marketing is important is because of the highly customizable nature of social media ads.

●Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked.

For more help with your social media marketing, visit:

www.GenM.com