why social media marketing is the future of marketing
TRANSCRIPT
Why Social Media Marketing is the Future
of MarketingMaya Ernest
What is social media marketing?Social media marketing is the promotion or selling of products
through a social media platform, like Facebook.
Why market on social media?It’s 2017. Nearly everyone uses social media in some way,
shape, or form - especially young consumers. It would be foolish not to market on platforms that are looked at multiple times a day, every day.
Social media marketing also allows for marketing to be more personal. On these platforms, social media users share experiences, feelings, and pictures of their life and what they like (or don’t like). By marketing on these platforms, we are able to cater specifically to each consumer and thus sell more than something like a magazine ad, which is catered to the large group of readers instead of one person. The ads also appear in-between posts from their friends or followers, making it more personal.
An exampleSocial media marketing is catered specifically to each consumer.
If an Instagram user follows many healthy eating accounts, they may receive an ad in their Instagram feed for Chobani yogurt. If they follow a lot of accounts about coffee, they may see an ad from Starbucks instead.
So why is social media marketing the future of marketing?Less and less people are buying magazines, newspapers, and books and more companies are moving from paper to screen. With a growing number of people buying iPhones, Samsungs, and other smart phones, more consumers are also moving online - specifically to social media platforms.
More people and companies are transitioning from paper to online sources, therefore so should marketing. Social media marketing is the most efficient as it is more personal and reaches a large market. Ads can be easily seen and shared.
