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1 BPIR.com Limited 2018 - Best Practice Report - Vol. 10, Iss. 2 Business Performance Improvement Resource BPIR Best Practice Report Volume 10, Issue 2 The Safe Use of Drones Why spend time re-inventing the wheel when you can learn from the experience of others? @BPIRcom

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Page 1: Why spend time re-inventing the wheel when you …...BPIR.com Limited 2018 - Best Practice Report - Vol. 10, Iss. 2 1 Business Performance Improvement Resource BPIR Best Practice Report

1BPIR.com Limited 2018 - Best Practice Report - Vol. 10, Iss. 2

Business Performance Improvement Resource

BPIR Best Practice ReportVolume 10, Issue 2

The Safe Use of Drones

Why spend time re-inventing the wheel when you can learn from the experience of others?

@BPIRcom

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Business Performance Improvement Resourcesupporting your quest for excellence

The TRADE Best Practice Benchmarking Methodology(the latest version is available at BPIR.com)

www.coer.org.nz/apply/trade-best-practice-benchmarking

The International Best Practice Competition and Organisation-Wide Innovation Award(hundreds of best practice award videos and case studies are available at BPIR.com)

www.bestpracticecompetition.com

The Global Benchmarking Award(dozens of benchmarking award videos and case studies are available at BPIR.com)

www.globalbenchmarkingaward.com

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Welcome to BPIR.com’s Best Practice Report series BPIR.com’s best practice reports are designed to provide you with information about best practices relating to a specific business topic. Each of our reports provides a succinct review of the topic, expert opinion, best practice case studies, latest research, benchmarks, and self-assessment resources. Various materials—such as e-books, reports, and infographics—are provided as downloadable links.

There are many benefits to becoming a member of BPIR.com – not least of which is receiving future issues of our best practice reports in your inbox and exclusive access to our best practice database of reports, videos, articles, and expert analysis. This treasure trove of information, hands-on experience, and learning will take your business to the next level.

If you are a non-member, you will find some of the links in this report do not work. To join BPIR.com simply click here or to find out more about membership, email [email protected] or visit www.bpir.com – and be sure to follow us on Twitter at @BPIRcom.

Topics for best practice reports are suggested by our members through our member-only Research Request Service. Since 2002, BPIR.com has produced more than 80 of these reports, all of which are listed below.

Best Practice ReportsAction Planning• Activity Based Managemen• tAwareness & Prevention •

of DiabetesBenchmarking• Business Continuity Planning• Business Excellence• Business Outsourcing• Call Centre Representatives• Change Management• Collaborative Tools and •

Methodologies Compensation Schemes• Corporate Culture• Corporate Governance• Corporate Performance •

Management Customer Complaint Resolution 2• Customer Complaints Resolution• Customer Knowledge •

Management Customer Loyalty• Customer Loyalty 2• Customer Market Segmentation• Customer Order Management• Customer Profitability •

Management Customer Satisfaction •

Management

Customer Satisfaction Surveys• Customer Service Excellence• Customer Service Trainin• gCustomer Support and Service• Design Thinking• Design Thinking 2• Diversity Planning• Emotional Intelligence• Employee Communication• Employee Development• Employee Happiness• Employee Interviewing• Employee Motivation• Employee Motivation 2• Employee Onboarding• Employee Suggestion Schemes• Employee Suggestion Schemes• Employee Recognition•Enterprise Risk Management• Ethical Business Practices• Excellence in Local Government• Flexible Work Arrangements• Flexible Work Arrangements• Green Supply Chain Management• Healthcare Excellence• Information Communication •

Technology Innovation• IT Outsourcing•

Knowledge Creation• New Product Development Tools• Occupational Safety• On the Job Training• Organisational Ethics• Performance Management• Procurement• Product Lifecycle Management• Product Lifecycle Management 2• Project Management• Quality Education• Recruitment and Selection• Relationship Management• Six Sigma• Smart Services• Social Media• Strategic Planning• Strategy Deployment Metrics• Succession Planning• Succession Planning 2• Supply Chain Management• Sustainable Development• Target Marketing• Total Quality Management• Training for the Arts and Culture •

Sector Work and Life Balance• Workplace Conflict Resolution• Workplace Wellness•

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Volume 10, Issue 2: The Safe Use of Drones

The Definition

A drone is the more familiar term for an unmanned aerial vehicle (UAV) or an unmanned aircraft system (UAS). It refers to an aircraft of any size or type that is able to fly by itself without a pilot on board. The safe use of drones implies that, when flying a drone for any purpose, the user has to abide by the laws and guidelines of the country or city concerned. These guidelines can generally be obtained from the national aviation authority or local city council. This issue will also examine situations in which drones are used when it is considered too risky or difficult for a human pilot.

The Stage

Drones were first used for military purposes. Over the years, however, technological advances have made drones more affordable and, consequently, more popular. They are now used, increasingly widely, for commercial, professional, and leisure purposes. This proliferation of drone use has meant that public safety and privacy have become an increasing concern. The aviation authorities in many countries and, indeed, major cities have put in place laws and guidelines for the safe use of drones in airspace so as to prevent accidents or misuse.

In general, drones are meant to cut costs for their operator or to remove risks associated with a piloted aircraft. Drones can be as small as a fly or as large as a 50-metre plane. A 2014 study estimates the market for drones will increase to some US $91 billion by 2024, with China being the biggest producer of drones for all types of purposes. Whatever their purpose, people are increasingly worried about drones and the consequences of their use. The number of incidents recorded by authorities—such as the Federal Aviation Authority in the United States—is also on the rise. These incidents include the involvement of drones in minor accidents or flying in restricted areas. More alarmingly, they also include near misses with commercial planes, some of whom have had to perform evasive manoeuvres to avoid a collision.

This publication includes articles on global efforts to address concerns about how drones, with the rapid development of new technologies, are going to infiltrate every part of society, and about how potential risks might be mitigated.

In This Report…

1. What is meant by the ‘safe use of drones’?2. Which organisations have received recognition for excellence in the safe use of drones or in the way they have used drones to enhance safety?3. How have organisations reached high levels of success in the safe use of drones, and how drones are used to enhance safety?4. What research has been undertaken into the safe use of drones?5. What tools and methods are used to achieve high levels of success in the safe use of drones?6. How can the safe use of drones be measured?7. What do business leaders say about the safe use of drones?

Author: Dr Alan Samuel, BPIR.com Limited Editor: Dr Robin Mann, Centre for Organisational Excellence ResearchEditor: Michael Adams, Thingwall Communications (Canada)

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1. What is meant by the ‘safe use of drones’?

1.1 How Dangerous Are Drones, Anyway? Source: Center for the Study of the Drone (at Bard College), United States (date of information: 2015) Link (video): Just How Dangerous Are Drones Anyway? Application/Key learning points: This two-minute video will help you quickly understand the potential of drones – and how their existence and growing popularity can affect your safety. The video explains some of the laws in the United States that govern the flying of drones, whether for recreational or commercial purposes. These laws are essentially the same all over the world.

1.2 New Zealand Drone Safety VideoSource: Airshare, New Zealand (date of information: 2016)Link (video): NZ Drone Safety VideoApplication/Key learning points: This straightforward two-minute video tells you the rules for flying your own drone. These guidelines are generally applicable in most countries. Following them will help you to navigate the skies without breaking the law or incurring hefty fines.

1.3 Five Things to Know Before Flying a DroneSource: Irish Aviation Authority, Ireland (date of information: 2017)Link: Flying a Drone in Ireland Application/Key learning points: When it comes to flying a drone and capturing spectacular aerial footage for your brand, you will have to navigate lots of different obstacles before lift-off. This quick guide and accompanying videos will help make your flight more comfortable, legal, and – most importantly – safe. The article provides information about five of the most important things you need to know before operating your drone: permission; regulations and rules; where you can fly; checking your equipment and keeping your drone in sight; and, batteries.

1.4 NASA’s UAS Traffic Management Convention 2015: The Next Era of Aviation Source: NASA UTM Convention, United States (date of information: 2015) Link (video): NASA UTM Convention 2015 Application/Key learning points: This three-minute video summarises the convention’s purpose in terms of low-altitude unmanned aircraft traffic management. The three-day convention brought together a broad international audience of government and civilian representatives, including leaders from industry and academia, to discuss, understand, and define the impact of unmanned aircraft systems and the challenges ahead. Panel speakers discussed low-altitude traffic management with reference to policy issues, including privacy, safety and security; emerging markets and operations; strategies for low-altitude traffic management; and international perspectives.

“Flight, speed, dramatic photography – it’s easy to see why drones appeal to consumers. This is the largest non-military

market today, and it’s still in its early stages.”

—Goldman Sachs Research

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2. Which organisations have received recognition for excellence in the safe use of drones or in the way they have used drones to enhance safety?

2.1 Safety Enhancing Drone Earns Innovation Award: Maritime SafetySource: Shipinsight, United Kingdom (date of information: 2017)Link: Plimsoll Award for Innovation 2017 Application/Key learning points: The Plimsoll Award recognises the best efforts in fighting against unsafe maritime industry practices. The RECOMMS project, which stands for the Remote Evaluation of Coatings and Corrosion on Offshore Marine Structures and Ships, uses virtual reality technology and the semi-autonomous operation of a drone to inspect ballast tanks, offshore structures, and difficult-to-access areas on vessels. Using this specialised drone reduces dramatically the risks associated with routine inspections by crew and surveyors. Strong support from the shipping industry will see this practice shared across the world.

2.2 Drone Hero Euro Award Winners: DroneRadar & Mine KafonSource: Drone Community, Europe (date of information: 2017)Link: Drone Hero Euro Winners 2017 Application/Key learning points: Drone Hero Europe is an international competition for European-based companies, organisations or individuals with an innovative business case that understands drone technology. Two of the winners in 2017 were DroneRadar, from Poland, and Mine Kafon, from the Netherlands. The rapidly growing number of unmanned aerial vehicle operations have caused major concerns over flight safety. DroneRadar provided a simple, easy-to-use solution to monitor and integrate drone operations with the manned aviation flow in European airspace. The DroneRadar app can be used by amateurs and professionals to integrate any type of drone operation into the air traffic services flow. The Mine Kafon drone provided a breakthrough in the removal of land mines. There are estimated to be 100 million land mines in more than 60 countries worldwide. The Mine Kafon drone is equipped with detectors to map mines and then detonate them remotely. This Drone Hero airborne demining system has the potential to clear all land mines around the world in less than 10 years: this is 10 times faster than envisaged before this development.

2.3 The UAE Drones For Good AwardSource: Dronesforgood, United Arab Emirates (date of information: 2017)Link: The UAE Drones For Good Award Winners and FinalistsApplication/Key learning points: The UAE Drones For Good Award is a year-long competition organised by the United Arab Emirates Telecommunications Regulatory Authority, and the Information and Communication Technology Fund. Launched in 2014, the competition aims to encourage useful and positive applications for drone technology and, with a significant prize for the international winners and the UAE winners, it is the largest of its kind. The 2017 winner of the UAE competition was Sanad Academy, for its Smart Ring drone. This is an amphibious lifebuoy drone capable of locating and offering immediate assistance to a drowning victim. The drone is fitted with radio communication features, GPS, and inter-device communication ability so that multiple rings can be sent together for a specified purpose. The winner of the 2017 international competition was Nokia, whose Saving Lives drones facilitate rescue operations for first responders. The drones collect data via a network of specially equipped drones for preliminary assessment of the situation and then continually feed data to a control centre for an uninterrupted rescue operation.

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2.4 Accenture Innovation Awards: Domestic Drone & First Drone CafeSource: Accenture Innovation Awards, Netherlands (date of information: 2017)Link: Domestic Drone AwardLink (video): First Drone Cafe Application/Key learning points: Blue Jay Eindhoven University has developed the first smart drone to be used indoors, along with the world’s first drone café in 2016. These drones serve up dishes and drinks autonomously, converse, avoid collisions, and have the ability to recognise and follow people. The café opens itself up as a meeting place for passionate drone lovers to discuss what drones should be doing in the near future. This technology has also drawn interest in the healthcare industry, where drones can serve as assistants in surgeries and perform routine deliveries within a hospital.

2.5 New Drone Safety InitiativesSource: Association for Unmanned Vehicle Systems International (AUVSI), United States (date of information: 2017)Link: New Drone Safety Initiatives Application/Key learning points: The Association for Unmanned Vehicle Systems International (AUVSI) is a non-profit organisation dedicated to the advancement of unmanned systems and robotics. It has more than 7,500 members from more than 60 countries in government, industry and academia, making it one of the most influential voices in the drone industry. In September 2017, AUSVI announced five new initiatives aimed at the advancement of the industry. These awards recognise operators and organisations demonstrating outstanding contributions of airmanship, safety and operational excellence to the UAS industry. The five initiatives include safety awards program; increased advocacy; partner-approved AUVSI-accredited certification program; safety credit program; and, a collaborative information portal. The first awards were presented at AUVSI Xponential 2018 in Denver.

3. How have organisations reached high levels of success in the safe use of drones, and how are drones used to enhance safety?

3.1 Drone Code Awareness Leaps 50 Per Cent Following CAA Safety CampaignSource: Civil Aviation Authority, United Kingdom (date of information: 2017)Link: Civil Safety Authority Drone Safety CampaignDownload (PDF): The Dronecode CAA UK Application/Key learning points: The biggest ever public safety campaign by the Civil Aviation Authority promoting the responsible use of drones has seen a 50 per cent rise in the public accessing their drone code just a few months after launch. In the United Kingdom, there has been a steep rise in safety incidents involving drones with 70 recorded in 2016, compared with just 10 incidents recorded between 2010 and 2014. Many of the incidents were so serious they were classified as near misses. This new version is much easier to understand and uses infographics. It was launched in November 2016 in conjunction with a new Dronesafe website developed with the United Kingdom’s National Air Traffic Services.

3.2 Safe Drones for Inaccessible PlacesSource: Flyability, Switzerland (date of information: 2017)Link: Case Study on Drones in Various Industries Application/Key learning points: Flyability is a groundbreaking company that supplies solutions and products to those industries requiring preliminary inspection of confined spaces and complex environments in a safer manner. The website features several case studies, including the use of drones to eliminate risks in underground mining, aeronautics, power generation, chemical plants, oil and gas, and other industries.

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3.3 Taking Insurance Business Operations to New Heights with DronesSource: Tata Consultancy Services, India (date of information: 2016)Link (PDF): Taking Insurance Business Operations to New Heights with Drones Application/Key learning points: This article looks at how the use of drones enhances business operations and safety. A 2014 market study by Teal Group estimates investments in unmanned aerial systems will increase to US $91 billion in the next decade. Insurance companies are increasingly interested in exploring how drones can be used in underwriting, enhancing claims, and assessing risk more accurately. For example, drones can be used to assess preliminary infrastructure damage in the event of an incident. Not only do drones have the potential to reduce cost, they also have the ability to provide a much safer alternative to key insurance assessment processes.

3.4 Drone Safety Program That Could Pave the Way for Business Use of UAVsSource: Department of Transportation, United States (date of information: 2017)Link & video: Drone Safety Program for UAVs Application/Key learning points: This is an interesting three-year Drone Integration Program initiated by the United States Department of Transportation, which aims to develop public-private partnerships to test ideas on the safe use of drones. The partnerships will allow for technology and regulation to be blended to integrate drones into American airspace. The approach will allow for all types of commercial experimentation to take place, at the same time, these will be have to conform to airspace safety regulations across the country.

3.5 DJI Introduces New Geofencing System for DronesSource: DJI, China (date of information: 2015)Link: DJI Fly-safe System Application/Key learning points: In 2015, DJI, a world leader in drone technology, launched a geofencing system featuring continually updated airspace information. Geospatial Environment Online (GEO) provides DJI drone users with real-time guidance on locations where flights are restricted by regulators. Drone operators will have access to live information on temporary flight restrictions as a result of forest fires, major stadium events, VIP travel, or other changing circumstances. The GEO system can include restrictions around locations such as prisons, power plants and other sensitive areas where drone operations may be a security concern. Several parts of the United States are using this innovation for the safe use of drones.

“With the evolution of regulations, we see drones headed for new heights in the business world. The same safety, efficiency

and cost benefits that appeal to the military make drones attractive for a wide range of business and civil government functions. The $100-billion market opportunity we forecast

over the next five years is just the tip of the iceberg. Drones’ full economic potential is likely to be multiple times that number,

as their ripple effects reverberate through the economy.”

—Goldman Sachs Research

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4. What research has been undertaken into the safe use of drones?

4.1 Analysis of New Drone Incident ReportsSource: Center for the Study of the Drone (at Bard College), United States (date of information: 2016)Download (PDF): Analysis of New Drone Incident Reports Application/Key learning points: Statistics of incidents involving drones are on the rise. In 2016, the United States’ Federal Aviation Administration reported 582 incidents involving unmanned aircraft in its airspace system over a five-month period. The patterns observed in these new reports are similar to previous trends of incidents reported in Federal Aviation Administration data releases. Among the relevant information reported are the following:

About one-third of the incidents were classified as close encounters or occurrences where a danger or •potential hazard was presented.

The rate of incidents has increased threefold compared to the same period in the previous year (August-•January).

Three out of five incidents occurred within five miles of an airport, and nine out of 10 incidents occurred •above 400 feet.

In 24 incidents, drones reportedly came within 50 feet of a manned aircraft. In 11 instances, aircrafts •actually performed evasive manoeuvres to avoid a drone.

Roughly one-third of all reported close encounter incidents involved a multi-engine jet aircraft.•

4.2 Global Drone Laws: Out of the Toy BoxSource: Geospatial World, India (date of information: 2016)Download (PDF): Global Drone Laws: Out of the Toy Box Application/Key learning points: This is a useful summary of drone/UAV laws from the United States, the United Kingdom, China, Australia, India, Japan, and Europe. The global drone industry is booming, and it is causing a growing problem in the aviation ecosystem. The policies laid out in the document provides a holistic view of the situation. They also talk about technology development that affects the aviation industry as a whole.

4.3 Privacy Issues and the Use of UAS/Drones in Maryland Source: University of Maryland College of Agriculture, United States (date of information: 2016)Link (PDF): Privacy: Drones in Maryland Application/Key learning points: If you find drones to be a nuisance in your neighbourhood, then this paper is for you. It examines the privacy (and safety) issues surrounding farms and drones flying over them. Common law theories of property ownership state that you own land from the centre of the earth to the heavens. However, as planes are now far more prevalent, courts in the United States have severely limited the idea of owning land skywards. In view of the need to balance privacy, safety, and commercial need, laws are changing to ensure privacy protection from drones is not so far-fetched that it would be impossible for any drone to fulfil its purpose legitimately. It is expected privacy issues will inevitably increase as more drones are deployed for military, commercial, and leisure purposes.

4.4 How Drones are Advancing Scientific ResearchSource: Lamont-Doherty Earth Observatory Columbia University & Earth Institute, United States (date of information: 2017)Link: How Drones are Advancing Scientific Research Application/Key learning points: Once upon a time, scientists could only observe our earth from above using manned aircraft or satellites. Today, however, we are able to carry out far more acute observations and measurements using drones. Have a look at the fascinating deployment of drones across various scientific projects, both in the air and underwater, and learn how different drones can perform highly intelligent tasks without the in situ presence of a human being.

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4.5 Interesting Drone Statistics and FactsSource: DMR Business Statistics, United States (date of information: 2018)Link: 24 Interesting Drone Statistics and Facts Application/Key learning points: If you are a fan of numbers and facts, this link is for you. It shows you 24 quick facts about drones in the United States, which currently has the world’s fastest-growing drone population. The statistics include the number of drones, estimated growth, estimated commercial value, greatest concerns, projected size and value, incident-related statistics, and hobby-related statistics. Best of all, this site is constantly updated to give the latest figures.

5. What tools and methods are used to achieve high levels of success in the safe use of drones?

5.1 Small Unmanned Aircraft Guide, Rules and Flowchart Source: Bermuda Civil Aviation Authority, Bermuda (date of information: 2017) Download (PDFs): Flying a Drone Permission Flowchart

SUA Drone Operation Template Guide Rules for Flying Drones Flyer

Application/Key learning points: Now readily available from retailers, small unmanned aircraft, particularly the multi-rotor ‘quadcopter’ types, are expected to increase in popularity as gifts. The Aerial Work Permission guide and the flowcharts are excellent for commercial use and for educating the public on the use of drones. Legal responsibilities and the regulations for flying small unmanned aircraft are explained here and may be modified for personal use or publication.

5.2 Dublin Airport Launches ‘No Drone Zone’ Awareness CampaignSource: Irish Aviation Authority, Ireland (date of information: 2017)Link (PDF): No Drone Zone Awareness Campaign Application/Key learning points: Dublin Airport has launched a safety awareness campaign specifically aimed at drone users. To protect the airfield, signage has been mounted on the airport’s perimeter fence indicating that Dublin Airport is a ‘No Drone Zone’, and highlighting that it is illegal to operate a drone in the vicinity of the airport. Drones have become increasingly popular to film the countryside, however, they can cause serious damage to an aircraft. All drones weighing more than one kilogram have to be registered with the Irish Aviation Authority through its website.

5.3 Unlocking the UK’s High Tech Economy: Government ResponseSource: Department for Transport, United Kingdom (date of information: 2017)Download (PDF): Consultation on the Safe Use of Drones in the UK Application/Key learning points: This is an excellent example of how the British government consulted with the public on the topic of drones from the perspective of a fast-changing technology environment. The document:

details information on responses, including the number of responses•describes the types of bodies and people responding•provides overall results•gives the next steps to be taken by government (in this case, it was to implement a registration scheme and •

mandatory competency tests for all users of drones weighing 250 grams and above)prioritises work according to the public feedback•explores further measures such as increasing penalties, creating new offences and reviewing the powers •

available for others to enforce relevant lawThe consultation also raised strong public awareness of the problem at hand.

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5.4 Safety Information Leaflet on Professional Drone FlyingSource: Belgian Civil Aviation Authority, Belgium (date of information: 2017)Link (PDF): Aviation Safety Information Leaflet on Drone Flying Application/Key learning points: In response to several drone-related incidents, the Belgian Civil Aviation Authority decided to draw up an aviation safety information leaflet about drone flying. In recent years, the increase in drone activities has led to an increasing number of drone application software. The Belgian Civil Aviation Authority wants all Belgian federations, organisations and instructors active in civil aviation to ensure safe drone flying among their community by means of training and awareness campaigns and to accurately brief users of potential hazards. The material also highlights the associated risks related to professional drone flying and to provide guidance on the preparation of such flights.

5.5 Aviation Group Pushes Drone Safety CampaignSource: Association for Unmanned Vehicle Systems International, United States (date of information: 2015)Link: Aviation Group Pushes Drone Safety CampaignLink (video): Educational Video by Astronauts Application/Key learning points: The use of famous people associated with space travel and aviation in video campaigns is a novel approach in these awareness campaigns. While the government tries to figure out how to regulate drones, more and more people are buying them. Ski resorts are using drones to scrutinise slopes, winery owners to monitor vineyards, and there are even drones designed to take self-portraits. It is no surprise that drones are flying off the shelves not only in the United States, but all around the world where they are available. Check out the use of astronauts in a series of video campaigns about drone safety.

5.6 Drones to Be Registered and Users to Sit Safety TestsSource: Civil Aviation Authority, United Kingdom (date of information: 2017)Link: Drone Registration and Tests Application/Key learning points: The approach used by the United Kingdom’s Civil Aviation Authority stresses the importance of users taking responsibility and registering their drones online. The use of a safety awareness test appears to be beneficial. In addition, a new drone safety awareness test means owners will have to prove that they understand British safety, security and privacy regulations.

5.7 Public Dialogue on Drone Use in the United Kingdom Source: Department for Transport, United Kingdom (date of information: 2016)Download (PDF): Public Dialogue on Drone Use in the UK Application/Key learning points: The Department for Transport, Ministry of Defence and Sciencewise commissioned the social research company TNS BMRB to conduct a public dialogue on the use of drones in the United Kingdom. It explored the public’s understanding of drones, attitudes towards current usage, and public expectations, aspirations and concerns about future usage. The dialogue consisted of three waves of workshops in five locations across the country. A total of 118 members of the public took part in the process from across a broad demographic spread. Experts and stakeholders, including drone operators, aviation authorities, and academics also participated in the dialogues, to listen to, and to support the informed debate.

5.8 World’s 10 Most Effective Advertising CampaignsSource: CNBC, United States (date of information: 2017)Link: These Are the 10 Most Effective Advertising Campaigns in the World Application/Key learning points: This is a series of 10 videos, each of which is only one or two minutes long, that gives a sense of some of the world’s best campaign advertisement approaches and ideas. Regardless of the subject matter, these video campaigns have been very effective. They have been shown to increase viewership, change behaviours, and increase funding and sponsorship. A lot of drone awareness and initiatives can use similar video campaigns to capture a large audience and generate support. The 10 campaigns in this website are from all over the world including India, the United States, Great Britain, Australia, and various European countries.

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6. How is the safe use of drones measured?

6.1 KPIs and Goals to Improve an Aviation Safety Regulation SystemSource: Civil Aviation Safety Authority (CASA), Australia (date of information: 2017)Link (PDF): CASA Goals and Performance Measures for Effective Aviation Application/Key learning points: A key learning here is how CASA uses its framework to maintain, enhance, and promote aviation safety. It is a governance and regulatory approach, which can be adapted to the use of drones. The sets of key performance indicators and performance goals for all CASA initiatives are very useful, and also measure various stakeholders’ involvement in the industry. CASA is connected, through a wide range of activities, with more than 100,000 people involved in the Australian aviation industry, as well as with many millions of passengers. The constantly changing environment requires close monitoring to ensure the appropriate strategies are implemented to take into account the impact of each of these activities.

6.2 Collaborative Engagement to Promote a Positive Safety Culture Source: Civil Aviation Safety Authority (CASA), Australia (date of information: 2017)Link (PDF): CASA Goals and Performance Measures for Collaboration Application/Key learning points: The performance measures and metrics for a collaborative approach in aviation security are outstanding and can be adapted to drone safety. The approach used here is highly engaging with many agencies involved. It is consultative and transparent, and tackles issues head on at a strategic level. Too often, the driver for change or new regulation has not been well understood. A key reason for developing stronger partnerships is to put a greater emphasis on developing a shared understanding of current risks and safety issues in each segment of the aviation industry.

6.3 Government Communication Advice - Evaluating your CampaignSource: Civil Aviation Safety Authority (CASA), Australia (date of information: 2017)Download (PDF): Campaign Evaluation Cover Sheet Application/Key learning points: The Government of South Australia requires the evaluation of all marketing communications as part of its approval process. These can be adapted to the objectives of a campaign on the safe use of drones. Having a formal evaluation program will help organisations gauge their success levels and reconfigure their campaigns to be more effective.

6.4 Evaluating the Impact of Your CampaignSource: The National Council for Voluntary Organisations, United Kingdom (date of information: 2017)Link: Evaluating the Impact of Your CampaignLink: Measuring Marketing Effectiveness MetricsApplication/Key learning points: The first short article on the website can help in the monitoring and evaluation of your campaign or initiative (for those developing a safe drone campaign) as it progresses using activity/tactic, output/outcome, and impact measures. For a study on campaigning and measuring results, the following two guides can be purchased:

NCVO’s • Good Guide to Campaigning and Influencing NCVO’s in-depth guide • Is Your Campaign Making A Difference?

To measure the effectiveness of your e-campaign, the second short article is useful. It also introduces Google Analytics.

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7. What do business leaders say about the safe use of drones?

“At the end of the day, the impact of commercial drones could be $82 billion and a 100,000 job boost to the U.S. economy by 2025.”—The Association for Unmanned Vehicle Systems International

“These partnerships will allow local communities to experiment with new technologies like package delivery, emergency drone inspections, and more, on terms that work for them and in ways that support a unified and safe airspace.” —Elaine Chao, United States Secretary of Transportation

“As drones grow in popularity, we need to work closely together to ensure that our skies remain safe for aviation activity while keeping communities safe from collateral harm.” —Mark Laroche, president and CEO, Canadian Airport Authority

“The aim across the world is to get remotely piloted aircraft to share airspace with other aircraft. That’s what they are working towards in the US and elsewhere. Technology for ‘sense and avoid’ is being developed, but not there yet. Thus, currently RPAs [remotely piloted aircraft] are not allowed to share airspace with other aircraft.”—Spokesperson, Civil Aviation Safety Authority, Australia

“Flight, speed, dramatic photography – it’s easy to see why drones appeal to consumers. This is the largest non-military market today, and it’s still in its early stages.” —Goldman Sachs Research

“For the drone industry to develop further, it is crucial for Japan to create a safe flying environment for drones; the key for advancing ‘Made in Japan’ drones is making, as our first priority, a set of easy-to-understand rules for safe drone flight.”—Kenzo Nonami, distinguished professor at Chiba University, Japan

“With the evolution of regulations, we see drones headed for new heights in the business world. The same safety, efficiency and cost benefits that appeal to the military make drones attractive for a wide range of business and civil government functions. The $100-billion market opportunity we forecast over the next five years is just the tip of the iceberg. Drones’ full economic potential is likely to be multiple times that number, as their ripple effects reverberate through the economy.”—Goldman Sachs Research

Conclusion This report outlines the best practices research undertaken by BPIR.com in the safe use of drones and how drones have enhanced safety. The best practices have been compiled under seven main headings. This layout is designed to enable you to scan subjects that are of interest to you and your organisation, quickly assess their importance, and download relevant information for further study or to share with your colleagues.

Disclaimer: Recent information has been included in this report to ensure our readers are kept up to date with the latest research; where possible, permanent links have been provided. At the time of publishing, all links are live. We apologise in advance for any broken links that might occur after publication due to matters beyond our control.

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We hope you have enjoyed this latest BPIR.com Best Practice Report.

Since 2002, BPIR.com Best Practice Reports have been at the cutting-edgeof business performance improvement research. Our international team ofresearchers examine the latest trends and results from across the globe,and collate them into a short, easy-to-read digest. Our aim is to eliminatethe jargon and give concrete examples of how the latest trendsare actually working out for business leaders around the world.

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