why start up? wordycat @ the startup panel at tlc2016
TRANSCRIPT
words
+ etiquette
= [w’3rdiːkæt]
meet wordycatAnja Müller
Marie-Luise Groß
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effective collaboration is a strategic imperative for freelancers in the language industry…
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• Price deterioration
• Competition with laymen
• Little job prestige
• Little visibility
• “Quality“ is not tangible
• Software providers and agencies
benefit from technology – but do
freelancers, too?
It’s hard to earn a living as a translator.
Thousands of fake profiles exist online.
Anyone can offer language
services…
How do I find clients?
How much is my expertise worth?
Language professionals’ pain points
I want to work closely together with my clients.
Implications
… and their clients
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It’s hard to find a professional
translator
I need to more marketing
experts on my team!
I don’t have time to skim through 100s of profiles
Who can recommend a reliable language expert?
I don’t trust anonymous platforms
Clients’ pain points
I want to easily collaborate with
freelancers
Implications
• Can’t assess quality of the
translation
• Don’t know how to find reliable and
skilled language professionals
• Under deadline pressure
• Don’t know what service they need
our Mission
our Vision
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Together we shine: wordycat is an exclusive network and virtual co-working center where language professionals and their clients find each other through recommendations and build trusted, sustainable business relationships.
wordycat is a fair marketplace where professionalism, mutual appreciation and efficient collaboration are fostered through process innovation and knowledge sharing.
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pretty on the outside, strong on the inside: wordycat offers you powerful tools and services
SearchHi, Anja Müller! Have a nice day.wordycat
Virtual office Dashboard Projects Team rooms my Account
Marketplace
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Academy
Community
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my Account
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SearchHi, Anja Müller! Have a nice day.wordycat
Virtual office Dashboard Projects Team rooms my Account
Marketplace
myProfile
Academy
Community
Dashboard Projects
Team roomsmy Account
Welcome to your virtual office!
4 open 2 closed
IBG Corp. Vitte Ltd. Happy Hotel
Upgrade My user data
Quotes Projects Billing
Finalist at the Falling Walls Lab 2013
our way towards wordycat was a great journey (so far…)
20142013
Freelance career Anja
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20162015
Ph.D. project Marie1
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2017
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The idea: We need a fair marketplace
3
4
…plan our start-up & deal with
formalities…
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…attend start-up events & trainings…
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…check possible sources of finance
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The first steps: Get professional
advice…
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Start technical development
13
10
Launch wordycat community
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Launch wordycat marketplace & collaboration
platform
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First clients are coming!
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Decision: continue w/
bootstrapping
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to build a start-up means to learn something new – every day
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1 Build a trusted team!
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• Committed co-founders • Driven developers • Trustworthy tax consultants and lawyers
Plan as you go!• Do a market test asap • Think in small steps and follow a
big vision • Focus on your goals
Don’t be shy!• Talk to the people in your industry • Tell everyone in your personal
network about your business • Fail early, often, then move on
Anja Müller Founder & Managing Director
Language Professionals Relations [email protected]
! @anjamue
Thank you for your attention!
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Dr. Marie-Luise Groß Founder & Managing Director
Business Clients Relations [email protected]
! @marieluisegross
wordycat.com facebook.com/hi.wordycat
! @hi_wordycat