why technology matters to small business

What is going on?

The world is changing…


the economy is volatile,



our society is much bigger,




our consciousness is shifting,





we hyper-communicate,





we hyper-communicate,

and we want it all…now!

Perception of YOU is changing!

As an Employee• Social Media is the new resume• Power shift in loyalty to a company brand

As a Consumer•Advocacy is the new advertising•No more snake oil, only value

As a Business• Zero barrier marketing• Service matters

Perception of YOU is changing!

Welcome to the networked age!

Much more than Social Media

A competitive global marketplace

Establishing a new virtual economy

Paradigm shift in consumer engagement

Augmenting our very existence

How is this impacting how we do business?

We currently have access to:

• 1,000,000,000,000 Web Pages• 65,000 iPhone Apps• 10,500 Radio stations• 5,000 Magazines• 200 + Cable Channels

Consider these things:

Consider these things:Media is becoming digital.


Technology is getting more intelligent.



Communication is becoming personal.



Communication is becoming personal.

Understanding is becoming essential.

Sitting on the sidelines is not optional.


• Competition has an extremely low barrier to entry



• Basic usage provides instant validation



• Basic usage provides instant validation

• Constant change – new innovative tools every day!



• Basic usage of tools provides instant validation

• Constant change – new innovative tools every day!

• Rapidly transforming industries of all types

Zen and the Art of the Technology Brainstorm

The challenge is finding the value

Understand the difference between the tools and the tech

Try new things – but with as much knowledge as possible

Critical thinking – move from dependence to self-reliance

Give someone a fish and they’ll eat that day.

Teach them how to fish, and they’ll never grow hungry.

- Chinese Proverb

We must learn how to fish!

Balance the engaging and the tactical

Recognize that the digital world is binary

Steal or create algorithms of digital success

Generate new ideas by understanding theKey focal points of the current digital age:

Where should my company be?

Good Digital Platform GoalsYour site should do the following :

• Clearly define what you want – first

• Promote a reputation of expertise in your field

• Provide simple way to be contacted

• Communicate to influencers in your industry.

Do you have a solid foundation?.

Cross browser, multi-platform infrastructure

Search optimized content

Analytics setup to measure traffic and activity

Relevant design

Clear and concise call to action

Do you have syndicated content?.

Setup a company blog

Convert news and press releases to posts

Creates a portable content stream to push to other networks

Do you have automated PR ?.

The ideal purpose for social networking

Linked In – 60 Million users

Twitter – 75 Million users

Facebook – 400 Million users and counting

Have you established authenticity?.

Use social media to promote company culture

Build trust and find new advocates

Create content that can incentivize ‘friends’ to share, creating viral effect

Human interaction is still human interaction and what it takes to be successful with it has not changed.

What has changed are the places where it happens.

- Brian Solis

For more insight and ideas on how you can use technology to

promote your brand, products, and services, visit:

http://247interactive.com