why the digital shelf is important to brands and retailers

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A summary of what the Digital Shelf is, why consumers have already adopted it, and why it's important for brands and retailers to include in their marketing and O2O strategies.

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Page 1: Why the Digital Shelf is Important to Brands and Retailers

Page 2: Why the Digital Shelf is Important to Brands and Retailers

What is the

? Photo Credit: rabiem22 (flickr)

http://www.flickr.com/photos/28490141@N03/11144830043/

Page 3: Why the Digital Shelf is Important to Brands and Retailers

third-party websitesmobile apps

Page 4: Why the Digital Shelf is Important to Brands and Retailers

Page 5: Why the Digital Shelf is Important to Brands and Retailers

Why have embraced the ?

Photo Credit: malglam (flickr)

http://www.flickr.com/photos/28129467@N00/4245455254/

Page 6: Why the Digital Shelf is Important to Brands and Retailers

time money

Photo Credit: mixi (flickr)

http://www.flickr.com/photos/51352360@N00/4327438430/

Page 7: Why the Digital Shelf is Important to Brands and Retailers

Photo Credit: madlyinlovewithlife (flickr)

personalized curated

http://www.flickr.com/photos/63044503@N03/6330320978/

Page 8: Why the Digital Shelf is Important to Brands and Retailers

shopping experience Photo Credit: Jimmy Hilario (flickr)

http://www.flickr.com/photos/44681455@N00/4556786187/

Page 9: Why the Digital Shelf is Important to Brands and Retailers

Why is the important for

Photo Credit: Mike Carney (flickr)

http://www.flickr.com/photos/88933162@N00/1319596259/

Page 10: Why the Digital Shelf is Important to Brands and Retailers

Photo Credit: Tomi Taio K (flickr)

beyond

http://www.flickr.com/photos/7200854@N05/5731175950/

Page 11: Why the Digital Shelf is Important to Brands and Retailers

local fulfillment

Page 12: Why the Digital Shelf is Important to Brands and Retailers

What are the

? implications of the

Photo Credit: Marshall Astor (flickr)

http://www.flickr.com/photos/15965815@N00/1571716784/

Page 13: Why the Digital Shelf is Important to Brands and Retailers

shopping experiences

Photo Credit: Kevin Dooley (flickr)

http://www.flickr.com/photos/12836528@N00/3859152662/

Page 14: Why the Digital Shelf is Important to Brands and Retailers

onlinemobile

digitalin-store

Page 15: Why the Digital Shelf is Important to Brands and Retailers

optimize

Page 16: Why the Digital Shelf is Important to Brands and Retailers

trump Photo Credit: Nukamari (flickr)

http://www.flickr.com/photos/44926815@N00/3834847098/

Page 17: Why the Digital Shelf is Important to Brands and Retailers

How does

? power the

Photo Credit: Christa (flickr)

http://www.flickr.com/photos/86675538@N00/5167814049/

Page 18: Why the Digital Shelf is Important to Brands and Retailers

consumers in stores

Photo Credit: Daniel Kulinski (flickr)

http://www.flickr.com/photos/7729940@N06/3076465113/

Page 19: Why the Digital Shelf is Important to Brands and Retailers

consumers buyers

Page 20: Why the Digital Shelf is Important to Brands and Retailers

Thank you!

http://www.retailigence.com/whitepapers/the-digital-shelf.pdf

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