why the fear?: book author proofing online

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why the fear? BOOK AUTHOR PROOFING ONLINE

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Page 1: Why The Fear?: Book Author Proofing Online

whythe fear?BOOK AUTHOR PROOFING ONLINE

Page 2: Why The Fear?: Book Author Proofing Online

Digital focusElectronic workflows Managing costsIntroducing greaterefficiencies

The ShiftIN FOCUS FOR PUBLISHERS

Page 3: Why The Fear?: Book Author Proofing Online

More publishers are actively seekingtechnology solutions that workeffectively within their existingworkflow and internal structures.

Page 4: Why The Fear?: Book Author Proofing Online

There is one key player

who continues to

represent a concern for

publishers looking to

introduce these new

systems...

Page 5: Why The Fear?: Book Author Proofing Online

The Author

BUT WHY?

Page 6: Why The Fear?: Book Author Proofing Online

Overall publishers have

some concerns about

fully integrating authors

into their production

processes.

Page 7: Why The Fear?: Book Author Proofing Online

There is also sometrepidation on the partof publishers about howto bring the author intothe process of makingonline corrections in away that is seamless andeasy.

Page 8: Why The Fear?: Book Author Proofing Online

Rightly or wrongly, these fears are oftencentred on the following issues:

Page 9: Why The Fear?: Book Author Proofing Online

01 Authors are not savvyenough to work withina bespoke or techenvironment to makechanges correctly.

Page 10: Why The Fear?: Book Author Proofing Online

Authors will makesubstantial changes

to previouslyapproved content. 02

Page 11: Why The Fear?: Book Author Proofing Online

Authors will makesignificant changesagainst the style ofthe publication03

Page 12: Why The Fear?: Book Author Proofing Online

How do weovercomethese fears?

Page 13: Why The Fear?: Book Author Proofing Online

Make it very userfriendlyEnsure design/methodologies are accessible toauthors.

Page 14: Why The Fear?: Book Author Proofing Online

Manage user accessRestrict the capacity for authors to rewrite/addcontent, this can be implemented through keyuser access restrictions.

Page 15: Why The Fear?: Book Author Proofing Online

Mediate UpdatesClosely control all of the corrections made by theauthor.

Page 16: Why The Fear?: Book Author Proofing Online

Quality Tech SupportProvide seamless technical support around theclock.

Page 17: Why The Fear?: Book Author Proofing Online

IntroducingLanstad

Page 18: Why The Fear?: Book Author Proofing Online

1.PROJECTMANAGEMENT

2. CONTENT PROOFING

3. INTEGRATEDCOMMUNICATIONS

4. IMMEDIATE CONTENTTRANSFORMATION 

Track milestones, tasks andmanage all aspects of a projectwithin a user friendly portal.

Make corrections andaccept/reject changes tocontent directly within system.

Transparent line ofcommunication, tagged againstall tasks and milestones foreasy reference.

Submit changes to content andimmediately transform to PDFor EPUB with the click of abutton.

Page 19: Why The Fear?: Book Author Proofing Online

Project Management

Page 20: Why The Fear?: Book Author Proofing Online

Integrated Communications

Page 21: Why The Fear?: Book Author Proofing Online

Content Proofing

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Content Transformation

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Benefits?

SPEED QUALITY COSTS

40% IMPROVEMENT