why the reports of seo's death are greatly exaggerated
DESCRIPTION
Brendan Jackson's talk from the eircom Spiders Digital Workshop on May 15th, 2014. In my talk I'll be explaining why SEO is still very much alive and kicking and 3 simple things anyone can do to improve their organic visibility.TRANSCRIPT
Brendan JacksonSEO Manager, iProspect Ireland
bit.ly/SEOstillAlive
Why the reports of SEO’s death are greatly exaggerated.
So, why do we still have an SEO department?
Year-on-year results
53% monthly traffic
increase
808% return on
investment
Year-on-year results
98% monthly traffic
increase
366% return on
investment
Things anyone can do to improve SEO
Things anyone can do to improve SEO
On-page conten
t
Title tagsMeta descriptions
On-page content
Header tags
Google Keyword Planner
Guidelines for on-page content
Make it unique
Use keywordsthroughout the page
Do keyword research
Title tags
Title tags
Guidelines for title tags
Under 55 chara
cters
Include keywordsand brand name
Unique on all pages
Meta descriptions
Meta descriptions
MozBar
MozBar
Guidelines for meta descriptions
Under 155 char
acters
Include keywordsand call to action
Unique on all pages
One more free tool to pull everything together.
Google Webmaster Tools
5 key takeaways to remember.
Do keyword res
earch
Keywords on-pa
ge
Unique titles
Unique descrip
tions
Webmaster Tool
s
Image creditshttps://flic.kr/p/9zmAPphttps://flic.kr/p/aq3ojVhttps://flic.kr/p/cJJJf7https://flic.kr/p/kEL1hihttps://flic.kr/p/cnDLNw