why the right barcode label is essential to your success
TRANSCRIPT
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Its Not Just aLabel Its Your
BusinessWhy the right barcode label isessential to your success
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Jody Costa joined Barcoding, Inc. asDirector of Marketing in 2010. Withover 10 years of experience in writing,marketing, and publishing, Costa isresponsible for all strategic and tacticalaspects of the marketing program.
EditorJody Costa
Barcoding, Inc . is a national systemsintegrator, specializing in thedevelopment, deployment, andmanagement of supply chain andmobility systems based on automateddata capture and wireless technology.www.barcoding.com .
http://www.barcoding.com/http://www.barcoding.com/http://www.barcoding.com/http://barcoding.us1.list-manage.com/subscribe?u=d17ccccefd980b55b756de6f9&id=16d4efbec5http://barcoding.us1.list-manage.com/subscribe?u=d17ccccefd980b55b756de6f9&id=16d4efbec5https://twitter.com/BarcodingBloghttps://twitter.com/BarcodingBloghttps://twitter.com/BarcodingInchttps://twitter.com/BarcodingInchttp://www.barcoding.com/ -
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Chapter 1: Basics and Benefits of BarcodeLabels
Chapter 2: Selecting Thermal Printing
Chapter 3: Selecting Printers
Chapter 4: Selecting Supplies
Chapter 5: Barcode Label ROI
In Summary
TABLE OF CONTENTS
H i n t Click the link to go directly to that chapter.You can click back to this directory at the end of each chapter.
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Chapter 1: Basics andBenefits of BarcodeLabels
All label printing systems consist of three main parts: the printer,
media (labels, ribbons), and design software. Matching thesecomponents properly to your application requirements willdeliver the highest return on investment.
Improper use of labels or running out can result in hugeproductivity and profits losses. The often overlooked label is
actually quite important!
A barcode label is essential to your business.
#Barcoding #NotJustALabel
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Direct ThermalPrinting
Direct thermal printingutilizes heat-sensitive mediathat blackens as it passesunder the printhead.
They print without a ribbon.
Advantages Sharp print quality with
good scannability Ideal for applications
requiring only a shortshelf life
Simple to operate Direct thermal enables
batch or single labelprinting with virtually no
waste Environmentally friendly
with recyclable materials 100% duty cycle
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Thermal TransferPrintingThermal transfer printed labels
are easily identified by theircrisp, often glossy printedsurface.
This clarity is achieved by usinga thin ribbon roll that is heatedby the printhead and meltsonto the label to form theimage.
Advantages Crisp, high-definition text,
graphic and barcode print qualityfor maximum readability and
scannability. Long-life image stability Batch or single label printing
with virtually no waste Low long-term maintenance
costs Print on a nearly unlimited
variety of media stock (exceptmulti-form)
Built more durably than dotmatrix or laser printers
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Barcode Printer - Selecting the correct printer comesdown to your application and your need tobe mobile or to use a tabletop . Options for interfaces,rewinders, peelers, cutters, and embedded fonts ensure thebest configuration for your application.
Labels and Ribbon - Labels and ribbon are matched toyour printer model to ensure the best print quality withminimal set-up. Another important area to be aware of iswhat method of printing is being performed. wound-in orwound-out.
Barcode Software - Label design software can be assimple as manually creating static or serialized designs tofully automated print servers dynamically pullinginformation from a database.
What are the Componentsof a Barcode Label PrintingSystem?
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Chapter 2: SelectingThermal Printing
Your application should drive the type of printing you will do atyour facility. When thinking about direct thermal or thermaltransfer printers, there are several key areas to consider.
Is Thermal a Proper Fit?
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When to Select Thermal?Point-of Application SystemPoint-of-application means theprinter is located where thelabel is applied. By printing labelson demand, thermal printers
increase productivity.
Point-of-application printing isrelated to distributed printing,whereby printers are placed atvarious points throughout afacility.
Variable DataIdeal for applications thatrequire individual orbatch labels with variabledata fields that change
frequently.
In such cases, thermalprinters promoteefficient and flexible labelproduction with virtuallyno label waste.
Varying Label SizesAdapt easily to a varietyof label sizes. In fact, on
thermal printers withwide print widths, labelsof assorted sizes can beprinted at once.
Graphics and Scalable TextFont Sizes
Thermal printers can cleanly
print any graphic image, includinglogos. Additionally, text fonts arescalable, meaning that they canbe adjusted to any point sizerequirement.
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When to Select Thermal?High-definition BarcodesIdeal where high-definitionbarcodes are required.
Barcodes printed on direct
thermal printersincludingcomplex, 2-D barcodesofferthe highest first-time scan ratesof any printing technology,reducing errors and increasingproductivity.
Low Operating CostsThermal printers tend tohave a higher initial costbut a lower maintenancecost compared to other
print technologies,resulting in a lower costof ownership.
Lower long-termmaintenance costs canquickly offset the higherinitial investment.
Compact PrintersThermal printers are clean, quiet,and compact. Thermal printers
come in three basic varieties:tabletop, desktop and mobile.
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Chapter 3: SelectingPrinters
Again, your type of label, unique application, and environmentshould drive printer selection. Resellers and systems integrators,like Barcoding, Inc., can be consulted during the process toensure a good fit.
Rely on application to drive selection
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To Select a Printer,
Ask Yourself? What are the intended uses of the
barcode labels? Where will the printers be located? In what kind of environment will the
printers operate (temperaturefluctuation, vibration, high humidity,exposure to chemicals, etc.)?
What are the anticipated duty cyclesfor the printers?
Are there any minimum speedrequirements?
What are the dimensions of the labelsto be used? How frequently do label specifications
change? What kind of environments will the
labels be exposed to (temperature
fluctuation, abrasion, high humidity,exposure to chemicals, etc.)? Will the printers be connected to a
network or to stand-alone terminals? What is the budget for the project?
Top 5 Factors
1. PrinterDurability
2. Print Volume3. Print Speed4. Label Image
Durability
5. Print Width
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Chapter 3: SelectingSupplies
Selection of the label material depends first on whether direct
thermal or thermal transfer print technology is being used.
For optimum printer performance and to extend the life of theprinthead, choose the right media (or the right media and ribboncombination in the case of thermal transfer printing). Choosingthe wrong media can result in poor print quality, printermalfunction, and/or frequent printhead replacement.
Choose wisely or pay!
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Label Varieties
Thermal printers are designed to operate with a variety ofmedia types, including die-cut, butt cut, perforated, notched, hole-punched continuous, receipts, tags, ticket stock, or pressure-sensitive labels.
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Chapter 5: BarcodeLabel ROI
Barcoding generates a profit when it improves processes. Whenconsidering barcode implementation, every possible processimprovement should be evaluated.
Obvious improvements result from replacing manual processeswith barcode labels, such as placing barcodes on retail goods tospare employees from manually entering each products price orserial number.
Barcode for increased efficiency and accuracy.
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Best Practices in Barcode Labeling
ImprovedInventory andAsset
ManagementBarcode labeling ofassets delivers real-timeracking: number of
each item, condition,
color, features, anddesignated user.
Finished Goods A Use CaseWhen completing the manufacturingprocess, companies will affix a label to thefinished product, container, or pallet.
The human-readable portion of thelabel is likely to describe the productcharacteristics, the packaged quantity, andthe names of both the manufacturer andthe customer, if known.
The barcode contains internalinformation such as production linenumber, date of completion, materialsused, serial numbers and miscellaneousquality control information.
By scanning the label in the shippingdepartment, the company can identify
the exact inventory , in real time, aswell as the precise date and time that anyproduct leaves the warehouse.
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If you dont get your labels right and/or your labeling is sub-par
or ineffective, it can have a profound effect on the overall healthof your business.
Productivity and efficiency will benegatively impacted :
Lost man hours cost overruns mis-shipments poor delivery and customer service
Inventory will be mismanaged, resulting in :
too much inventory and then you lose money fromobsolescence, spoilage, or simply from carrying costs. too little inventory and then your salespeople lose
business for lack of ability to deliver on time.
What If the Labels Arent Right?
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What Have You Learned?
IN SUMMARY
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Contents
1. The four parts printer, supplies, software,and trained operator must workharmoniously together and must be drivenby your application needs.
2. The costs of getting the label wrongare too high to ignore. Make sure youwork with an expert to get it right.
3. When done right, barcode labeling canprofoundly improve your business ,making you more efficient, accurate, and
connected.# Barcoding #NotJustALabel
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Let Barcoding, Incs mediaexperts put you on the path toa complete barcode labelingsolution.
Contact us today .
LEARN MOREhttp://www.barcoding.com/consumables
Remember, its not just a label its your business! #Barcoding #NotJustALabel
http://learn.barcoding.com/barcode-label-consultationhttp://www.barcoding.com/consumableshttp://learn.barcoding.com/barcode-label-consultationhttp://learn.barcoding.com/barcode-label-consultationhttp://www.barcoding.com/consumableshttp://learn.barcoding.com/barcode-label-consultation