why thought leadership is important for recruitment consultants
Post on 21-Oct-2014
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If you had told me ten years ago I would be writing about, Thought Leadership and how to be an exceptional biller I would have thought you were barking mad!TRANSCRIPT
~ 1 ~GSR2R
Phone: 020 3178 8118|Web:http://gsr2r.comEmail:[email protected]
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Why Thought Leadership Is Important For Recruitment Consultants
Prepared by: Cheryl Wing
~ 2 ~GSR2R
Phone: 020 3178 8118|Web:http://gsr2r.comEmail:[email protected]
If you had told me ten years ago I would be writing about, Thought Leadership and how to be an exceptional biller I would have thought you were barking mad!
Yet that is exactly what I am doing as wefocus on establishing ourselves as Thought Leaders in our own rec to rec industry. Confused? Wondering what the heck I am talking about? Let me explain.
The recruitment industry is changing. Like many other businesses, in the new economy, if you want to stand out from the noisy crowd you have to do just that; stand out.
The easiest way is to become the recognised expert in your field. As the famous marketing genius Seth Godin says we all crave ‘leadership’ from confident people that ‘know their stuff’. Logically then; demonstrating your expertise is a great way to get the ball rolling. Thought leadership is important in any environment and especially when it comes to B2B (business to business) ‘selling’ which; at its basic level is what recruiting is all about.
To put it an easy way; Thought Leadership is simply about becoming an authority on relevant topics that your audience needs answers to. In other words their problems and issues. For instance let’s say you are a retail recruiter. Who do you want to stand out to and how? I would suggest both your candidates and clients.
~ 3 ~GSR2R
Phone: 020 3178 8118|Web:http://gsr2r.comEmail:[email protected]
Demonstrating your knowledge of the current retail environment and what is happening brands you as an expert. Sharing ideas and suggestions on influence and personal branding makes you the friend of every nervous candidate.
Let me share an example for you of how this can work. One candidate I know who excels in this sector subscribes to all the latest retail industry blogs and newsletters. She even knows what the current retail sales training trends are. Do you think she has a thriving desk? Correct. She is seen as the go to person in that environment and over 60% of her candidate talent pool gets referred into her. By the way, she has achieved this in less than two years and all she started with was a bucket load of enthusiasm and willingness to learn. Stop press!
Just in case you have forgotten this one, clients seem to have a sixth sense about which consultants have access to the best candidates. So cultivating; Thought Leadership will make a difference for you at so many levels.
One of the reasons, Thought Leadership is the buzz word of the moment is because the internet makes it easy. Today’s world is all about engagement and speaking out. With social networking being an easy channel to use and with many recruitment consultants having access to a company blog page; it means that it doesn’t take much effort to stand out.
~ 4 ~GSR2R
Phone: 020 3178 8118|Web:http://gsr2r.comEmail:[email protected]
So how does it work? Well, it is all about giving away your knowledge; tweeting, commenting, getting in on the conversation and talking to people-without expecting an immediate return.
Do this consistently and you will start to become visible. Remember, though the movies might try and persuade us otherwise, there is no such thing as an overnight sensation. It could take months to establish yourself as the ‘go to’ person in your sector. Be patient because it is so worth the wait. Think of it like training for a marathon or learning a new skill. It will take time and the rewards are most certainly worth it.
~ 5 ~GSR2R
Phone: 020 3178 8118|Web:http://gsr2r.comEmail:[email protected]
GSR2R Your Award Winning Expert Rec to Rec Agency – With a Different Approach
At GSR2R we opened the doors for business in July 2001, placing the first of thousands of Recruitment Consultants just days later. Since 2001 we’ve celebrated more than 10 years as the established Rec to Rec company recruiters go to when they are looking to move.
Since GSR2R started as a Rec to Rec consultancy the recruitment industry has changed. However, one thing remains the same, which is that GSR2R provides the highest quality Rec to Rec service to our clients and candidates. We keep to our vision of providing an uncompromising service, working with the best candidates and clients the industry has to offer.
Isn’t it nice to finally find a Rec to Rec company that has recognised experts in the field? Ready to take action now? We have vacancies in ALL the fastest growing sectors, call us on 020 3178 8118.
At GSR2R our drive and determination to become the leading name in the Recruitment to Recruitment sector has helped us build long-standing connections with our clients and candidates. These relationships are the foundation of our business success today.
Winning the Best Recruitment to Recruitment Award for Outstanding Excellence in 2007, we are told that our approach is refreshing. We operate with the same principles that we always have – to be the best at what we do and put passion into how we do it.
We are proud to have helped our Trainee Recruitment Consultants throughout their careers. Many of whom we still work with as Directors of their own companies in the future.
Are you ready to work with an award winning and established Rec to Rec company? Call us and speak to one of our expert Consultants now on 0203 178 8118.
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