1. Why Twitter? Why Twitter Matters? By Jansen Lu

2. Twitter raised inSXSW Conf 2007 3. A Brief Introduction What is Twitter? 4. So, Why Twitter Bother me? 5. Twitter Surges Past Digg, LinkedIn, And NYTimes.com

In Apr 09, Twitter traffic is 1.5 times of Digg.com

And nearly 2 times of NYTimes.com

Source: comScore, 2009 6. Twitter is Real Time! "People really want to do stuff real time and I think they [Twitter] have done a great job about it," the Guardian quoted Larry Page, co-founder of Google. 7. Asymmetric Relationship

Facebook is about Friends

Twitter is about Followers

The more followers one has, the greater influential power one possesses.

8. Twitter is simple

Its simple to learn;

Its simple to use;

Its simple to read and respond;

Its simple to create apps to use it on diff platforms;

Its simple to create new usages.

9. Update via Web Interface 10. Update via IM 11. Update via Mobile / SMS 12. Update via Browser Plugin 13. Update via Third Party Apps 14. So Easy to Use! 15. So, How People Use Twitter? 16. People use Twitter to

Share daily life

Cultivate Relationship

Make Friends

Share Insights

Offer Helps

Monitor Feedbacks

17. Does Twitter Make Sense in Business World? 18. Companies Using Twitter Source: Immediate Future, 2009 19. Twitter Presence Source: Immediate Future, 2009 20. Real Life Example

United Airlines offer Twares

Special, time-sensitive fare offers from United for its Twitter followers; named in an online vote on Twitter;

Twitter + Fares = Twares.

21. Hong Kong Cases

HMV

AirAsia Dot Com

Career Times

Cathay Pacific

TVB.com

22. How You Can Get Involved?

Identify Influential Twitterers

Be an Influential Twitterers

23. How to be Influential in Twitterverse?

Invest Time to:

• Share your expertise

• Share what youve read and watch on the web

• Offer Helps to other Twitterers

• Chit-chat with Twitterers

24. Join Twitter before it becomes Popular! Follow me to at Twitter.com/jansen