Why understanding Google is crucial for council websites: an SEO masterclass

Piers Moore EdeBarefoot SEO

Checklist for Your Site’s SEO

• All Pages to contain 400 words or less or consider removing from the index• Important Pages contain: keywords in URL, title, a properly labelled image, a call to

action, related links• Intelligent Use of Internal Links• Run Regular Site Audits with Raven Tools• Use Analytics and Webmaster Tools regularly: learn where you’re losing people and

why• Consider having your site looked at by http://www.usertesting.com/• Find all these links info at: http://www.barefootseo.com/resources/