15TH EUROPEAN SEMINAR ON

DIGITAL CORPORATE COMMUNICATIONS

&

WEBRANKING AWARDS 2016

ITALY & SWITZERLAND

WHY UNDERSTANDING YOUR AUDIENCES

IS CRITICAL AND HOW WEBRANKING

HELPS

Martina ScapinWebranking Researcher and Media Relations, Lundquist

15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

It’s been a heck of a year…

15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

…and stakeholders are demanding responses

60% want companies to communicate on issues that most affect them

Sika responds

15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

The FT states that “banks who use UK as a gateway to EU have more than £7tn of assets and

make annual profits of more than £50bn.”

10% of banks outline

a clear stance

on the issues

that most affect

them

4% of financial service companies

provide a separate section detailing

market influences and hedging

solutions

Under the spotlight: Banks & Brexit

15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

Beware of the echo chamber

15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

51

70

Swiss companies

Italian companies

Passed (50% or more)

Held back (between 30 and 50%)

Failed (30% or less)

44.9

43.5

Webranking 2016 Listed

15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

What is your

Group

strategy?

How much do

your bosses

earn?

31% provide concrete actions

40% outline their steps in achieving their strategy

22% have a remuneration policy in place

24% show how much their bosses earn

95%

84%

Honing in on the numbers

15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

Presenting your business strategy online

15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

Are you keeping me engaged?

31%

Live social media

feeds

63%70%

Have responsive

websites

40%20%

Top Loading

speed

15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

Martina Scapin

@tiniscapin

Lundquist company page

Lundquist

Lundquist page

Lundquist channel

Slideshare account

Lundquist page

Thank you

15TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

15TH WEBRANKING AWARDS

#webranking

EUROPEAN SEMINAR

ON DIGITAL CORPORATE COMMUNICATIONS

in collaboration with

&