why use infographics?
TRANSCRIPT
VISUAL.
WHY USe INFOGRAPHICS?HUMANS ARE VISUAL DATA OUR BRAINS
Gets more shares and increases site traffic.Is more engaging than plain text.Makes sight-reading easy.
of online consumers have shared content in the past month.
of overall content shared in the past month was pictures.
Women are
36% more likely to repost images than men.
Halfof female internet users repost images.
71% 43%
90%of information transmitted to the brain is visual.
60%of people are visual learners.
process images
60,000times faster than text.
SEARCH INTERESTAverage worldwide interest in infographics over time, based on Google searches
SEARCH TOPICSTop 50 searches containing “infographic”
54% CREATORsadult internet users who post original photos or videos online
46% Curatorsadult internet users who share others’ photos and videos
54%
46%
20
40
60
2009 2010 2011 2012 2013 2014
SOCIAL SHARING
62%of internet
users have either created or curated
visual content.{
}
Consumers share nearly
images every
of everysecond
5,000
day.
VISUAL PLATFORMSPercent of online adults using social media
71 %
21 %
17%
Posts with photos generate up to
180% more engagement than those without.
TOP REGIONSTo search for “infographic”1. Singapore2. South Korea3. Philippines4. South Africa5. United States
To search for “infographics”1. Singapore2. Philippines3. South Africa4. New Zealand5. India
How to make infographics
Specific types and topics
Social media infographics
General interest
35%
27%
24%
14%
foodcoffeeeducationapplewatercloudmusic
SOURCES: Pew Research Internet Project , Google Trends, Forbes, Healthcare Communication, MarketingCharts.com, BillionDollarGraphics.com, Management Information Systems Research Center, Thermopylae Sciences + Technology
ABZ Creative Partners © 2014 • Your marketing & communication zealots • abzcreativepartners.com