What’s next? Photo courtesy of Wofford College

that you will land a great job in the field of your dreams

when you graduate?

ARE YOU ���CONFIDENT

THE ODDS ARE AGAINST YOU

Almost 2 million graduates entered the job market in 2013

NACE projection, Spring 2013

Fact:

That is 2 million more people competing for entry-level jobs.

Fact:

Only 16% of those graduates

had a job waiting for them upon

graduation Accenture study, April 2013

Fact:

iStock photo

The average job posting attracts almost 300 resumes

Fact:

48% of all college grads under the age of 25 are un- or under-employed — Center for College Affordability and Productivity Study, Jan. 2013

Fact: iStock photo

40 percent of recent humanities

graduates are working as

bartenders, retail sales associates,

and at other jobs that don’t require

college degrees

Fact:

Northeastern Univ. study of U.S. 2011 Current Population Survey, April 2012

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38% of the class of 2010 graduates are working at jobs that do not require a HIGH SCHOOL degree

Fact:

Center for College Affordability and Productivity, January 2013

Creative Commons Licensed photo by Walmart Corporate

Among 2011-2012 graduates, 44% have had to return to their childhood home to live

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- Pew Research Center study, Feb., 2012

Fact:

YOU don’t need to be one of those statistics. But do you even know where to start?

iStock photo

Leveraging the power of social media will make you stand out from the crowd and put you on the radar

screen of key industry players who can help you land a career-launching

job in the field of your dreams

JOB SEARCHING WITH SOCIAL MEDIA

Test: If you called the CEO of the company you most want to work for, would she know your name, take your call, and be

happy to hear from you?

Answer: Yes, if…. If you had used our social media strategy, you would have:

•  Interviewed her for your blog •  Impressed her with your industry knowledge •  Promoted her on social media •  Followed her as part of your marketing campaign •  Blown her away with your interactive resume

The Alternative? Your competitors who have not interviewed her wouldn’t even get past her secretary who would have said: “I’m sorry; you have the wrong number.

Let me transfer you to HR. They’ll take your resume and put it in the trash, oops, I mean on file...”

Why is it important to know the CEO?

Knowing (and impressing) key players opens doors in a

very crowded job market

I have developed a 6-step, social-media-based job-search process after working with 300 students over 5 years

THEY GET GREAT, CAREER-LAUNCHING JOBS

The 6 steps 1.  A scrubbed and robust digital footprint"

2.  Two 21st century resumes: "

1) ATS-friendly 2) Interactive"

3.  A Digital Portfolio “Me” Site"

4.  A “Passion Blog” about a niche in your field"

5.  A Social Media campaign marketing yourself"

6.  A growing professional network built through informational interviews"

It’s essential that you do each step in order before moving on

IT IS A PROCESS Creative Commons Licensed photo by Xenon-HD

1. A scrubbed and robust digital footprint"

The 6 steps

Because 70% of employers have rejected candidates based on what they find online, but 70% have hired candidates based on what they find online. "A scrubbed and robust digital footprint insures that employers will not find unpleasant things but will find positive content about you that impresses them."

2.  Two resumes: 1) ATS-friendly; 2) Interactive"

The 6 steps

ATS-Friendly: Because 100% of all large companies and 50% of all mid-sized companies use an ATS (Applicant Tracking System) to initially cull all resumes.!The ATS rejects 75-90% of all resumes before a human even sees them. If you resume is not optimized for an ATS, you’re toast and you don’t know why."

2.  Two resumes: 1) ATS-friendly; 2) Interactive"

The 6 steps

Interactive: "Because almost all resumes look alike but you want to stand out. !An interactive resume converts a look-alike, single-dimension resume into a multi-media experience with QR codes linking to videos of you and your best reference, creating an unforgettable experience for the hiring manager."

3. A Digital Portfolio “Me” Site"Because a resume can only say so much about you. "You want to make it as easy as possible for hiring managers to learn as much as they can about you all in one place. Plus, a high-quality “Me” site increases the odds that a hiring manager searching for your name will get your “Me” site as the first result of his or her search. And that’s a very good thing!"

The 6 steps

4.  A “Passion Blog” about a niche in your field"Because a blog is the most powerful job searching tool. !Writing a blog means your first contact with a potential employer is not as a sniveling supplicant begging for a job, but as a fellow in the field discussing key issues & trends. "

The 6 steps

1. Demonstrates your relevant skills"2. Showcases your knowledge of the field"3. Controls what people find about you online"4. Enables you to meet &impress key players"

The 6 steps 4.  A “Passion Blog” about a niche in your field"

Creative Commons Licensed Photo by Fortune Live Media

5.  Makes it easy for employers to find you"6.  Gets you past gatekeepers to decision-makers"7.  Creates a memorable personal brand"8.  Builds a powerful professional network"

The 6 steps 4.  A “Passion Blog” about a niche in your field"

Creative Commons Licensed Photo by Northern Ireland Executive

5. A Social Media campaign marketing yourself"

The 6 steps

Because social media is the way to get the word out today!You will promote yourself and your work via social media (Twitter, LinkedIn, Google+, etc.) You will also follow, comment, retweet and otherwise promote and enhance the work of others, drawing yourself to their attention through smart, insightful interaction."

6.  A growing professional network via informational interviews "

The 6 steps

Because networkng and personal connections lead to jobs. Your buffed digital footprint, Me Site, interactive resume, professional blog, and social media presence give you a great story to “take on the road” !Take your portfolio on the road to the same people you’ve interviewed, followed, retweeted and shared comments with. "

Creative Commons Licensed Photo by Fortune Live Media

Creative Commons Licensed Photo by US Embassy New Zealand

6.  A growing professional network via informational interviews"

The 6 steps

The informational interview is not a job search but a connection-building, advice-seeking campaign to cement you in the minds of key players as a smart, hard-working, energetic, committed newcomer to their field. Impress them here, and they will take your call when you graduate and are looking for tips on who’s hiring (& it might be them!)." Creative Commons Licensed Photo b by bisgovuk

Creative Commons Licensed Photo by Fortune Live Media

SOUND GOOD?

IT WORKS Hundreds of my students have found career-

launching jobs using those six steps. "

IT CAN WORK FOR YOU, TOO

LAUNCH YOUR CAREER TODAY

CONTACT ME

for help using social media to land a career-launching job in the field of your dreams.

John@degrees2dreams.com 617-688-0137