Wild West & the

@JakeLarsen7

Who Am I? •  Writer •  Designer •  Director •  Producer •  Editor •  Marketer

Who Am I? What I’ve Done

iPhone 5 Unboxing Video Launched

iPhone 4S Released iPad 3

Released

InvisibleSHIELD EXTREME Launched with iPhone 5

HzO Video (Waterblocking)

tv: Spikes

Popular Keyword Trends.

Created ZAGGtvYouTube Channel

iPhone 4SScratch Test

iPhone 4Scratch Test

iPad 2Destroyed

Fake iPhone 5Unboxing

iPad 3Scratch Test

iPhone 5EXTREME

100,000

200,000VIEWS

ZAGGtv Time Line

ZAGGtv YouTube Channel

JULY2009

OCTOBER2010

MARCH2011

SEPTEMBER2011

MARCH2012

SEPTEMBER2012

Views: 25,571,944

Minutes: 13,211,626

Subscriptions: 7,091

Conversions: 10,751

Value: $1,452,424.57

July 2009 - Nov 2012Lifetime Stats

First 30 Days: AD COST: $170,000

IMPRESSIONS: 47.8 MILLION

CLICKS: 389,000

COST / VISIT: $0.24 (Avg: $2)

UNITS SOLD: 346,148

REVENUE: $3.2 MILLION

ROI: +1,797%

EXTREME CampaignFirst 30 Days:

Product PageAve.Value Conv. Rate

Vide

o

Vide

o

No V

ideo

No V

ideo

3%

2%

1%

4%

$25

$50

$75

$100

YouTube Marketing AmBADASSador

Wild West & the

Why?

New Land

What Made the West Wild? Freedom

Gold

What Makes Wild?

•  High Demand •  Low Supply •  New Land •  Freedom •  New Opportunity

What Makes Wild?

108,000,000 What Makes Wild?

People in the USA will Watch

1,308,000,000 Videos Today

13,000,000

What Makes Wild?

Customers Click Ads Every Day

What Makes Wild?

53x

Video likely to appear on first page of Google.

What Makes Wild?

43x

Higher CTR than Text

What Does It Mean?

Then

Now

Then

Now

Future of Advertising

FOX on YouTube

@JakeLarsen7

+

Driving Sales with TrueView

TrueView Layouts

In-Slate

In-Search

In-Display

In-Stream

Targeted Audience

Demographics Age & Gender

Interest Interests of Person

Topics Content of Page

Keywords Search & Content of Page

ReMarketing Channel or Site

Placements Channel, Video or Sites

Target Predictions

Analytics •  Impressions •  Views •  Clicks •  Video Play Through •  Cost Per Click •  Cost Per View •  CTR •  Conversions •  Cost Per Conversion

EXTREME Case Study

Cost: $52,165 Sales: $4,326 Cost / Conv: $606

ROI: - 47,865% }

Adwords for Video Doesn’t Work...

…Or does it?

EXTREME Case Study

Cost Per Conversion: $27.84

Targets

EXTREME Case Study Filter Targets

EXTREME Case Study

Cost: $8,628 Sales: $31,268 Cost / Conv: $15

ROI: + 300% }

Videos that Convert TrueView Tips 7

Build Video Around Click

1

How Much?

CPC CPV

.03₵ - 0.17₵

What’s a View?

Half the Ad or

< 30 Seconds

Build Video Around the Click

Video A CTR: 0.24% View Rate: 1.6

Video B CTR: 2% View Rate: 15.2 Increase: + 733%

? Avg: $1.25

Page

Poor Landing

Good Landing Page

2

3

Be Interesting

Experiment

“ There’re no expert marketers, only experienced marketers

and expert testers.”

4

ReTargeting

5

EXTREME Case Study

Be Clear

6

Good Design Eliminates Confusion

This is who I am. This is what I Do.

This is what You Need to Do.

Measure Everything

7

Increase Sales

* Product Pages with Video Get 3X more Sales

Site Analytics

What TrueView Is

•  Engagement •  Track Data (Analytics) •  Targeted Audience •  Affordable •  Open To Anyone

What TV is NOT

•  Engagement •  Track Data (Analytics) •  Targeted Audience •  Affordable •  Open To Anyone

Velcro Theory

Potential Customers

Videos

Grow a Pear

Wild West & the

Blog: JakeLarsen.me Twitter: @JakeLarsen7 Email: JakeLarsen7@gmail.com