why we build brands

Download Why we build brands

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whywebuildbrands

the story of michael rypka& torchys tacos

from a food truck and a red vespa

to more than 40 stores and a trailer park

writertravelerhikercommunity buildercoffee enthusiast

the story of tandem coffee

from intimate roastery in east bayside

to distribution across north america

what takes a conceptfrom food truck to famous

an awesome brand

brand components

identity+personality+consistency+discoverability

identity

logotypography + colorimagery

personality

target audiencetone (formal / informal)venue

consistency

executioncontent deliveryin person

discoverability

unobstructed viewpartnershipscommunity engaged

result

well executed branddiscovery & affinity loyalty & sharing

building a web / dev / designbrand

develop personality

be authenticbe consistentbe responsive

create consistency

websiteoffline sales collateralsocial & blog posts

encourage discovery

multimediaoptimizedinteractive

awesome examples

website superhero

webdev studios

godaddy

more resources

canva brand kitiftttSlideshare: CiscoChannels, Partner Plus Brand Basicsbrandsoftheworld.com

well executed branddiscovery & affinity loyalty & sharing

x.co/wcme16

adios :)