why we need to hire ux professionals

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Page 1: Why we need to hire UX professionals
Page 2: Why we need to hire UX professionals
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Come up with a solution.

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Deploy the solution.

#5

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And we’re done!

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Or are we?

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Something’s missing.

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Page 12: Why we need to hire UX professionals
Page 13: Why we need to hire UX professionals
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So what’s really missing is…

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Different perspectives

nickfinck.com

How users see it

How you See it

How you should see it

Page 18: Why we need to hire UX professionals

“UX is the result of your interactions with a product or service, specifically how it’s delivered and its related artifacts according to the design.”

- Nick Finck

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User experience can be defined as the overall experience a user has when using a product or system.

- Me

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UX is the sum of all the interactions

a user has with your organization.

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Why should we care?

Vs

Which place would you want to stay in?

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* Architects care about more than just the buildings * Apple does not solely focus just on selling electronics * Airlines, hotels, restaurants, health clubs etc.

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UXD sessions.

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We take one idea per session and discuss how we can incorporate it in our applications.

For example…

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If we want users to like our software, we should design it to behave like a likeable person. - Alan Cooper

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* Take responsibility of the error.

* Avoid using terminology such as “fatal,” “critical,” “failed,” etc.

How friendly are your error messages?

* Do not use techie jargon, cryptic code, or abbreviations. * Reassure and recover gracefully.

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Here’s an example.

Reassurance

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Put yourself in the user’s shoes

How can your product/solution make their lives easier?

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In one of our sessions, we asked the audience to redesign the pedometer.

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designed this

This guy

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designed this

This guy

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Inspired by “Rethink the Food Label” contest, we did a fun little exercise of redesigning food nutrition labels.

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Yours truly

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designed this

This guy

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http://asinthecity.com/2011/11/10/the-difference-between-a-ux-designer-and-ui-developer/

We have lots of these.

We’ve got none of these.

None of these either.

And they’re good too.

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uxd.absg.com | [email protected]

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Better software. Better care.

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