why we should stop selling drupal

21
MATT WESTGATE * DRUPALCAMPNYC Why We Should Stop Selling Drupal

Upload: matt-westgate

Post on 05-Dec-2014

1.742 views

Category:

Technology


1 download

DESCRIPTION

I gave this talk at Drupalcamp New York in December 2011. Let's be honest, Drupal has become a buzzword. Potential clients are putting the technology cart before the horse, asking for Drupal but not understanding what Drupal does. Oftentimes we are quick to agree that Drupal is the solution without understanding the real issues at hand. It's akin to selling an engine with little regard for the car the engine will be running. I propose we take a step back from Drupal and step into the the pain points of our clients which usually go way beyond technology. In this talk we explore: - What does it look like to bring Drupal with you rather than push Drupal forward into a project? - How can we best leverage Drupal for what Drupal is and give our clients solutions they need? - When should we take a step back from the technology conversations and what benefits does that offer? - What are the practical steps in building a collaborative relationship with clients and solve their actual problems rather than replace the problem with yet another piece of technology?

TRANSCRIPT

Page 1: Why We Should Stop Selling Drupal

MATT WESTGATE * DRUPALCAMPNYC

Why We Should Stop Selling Drupal

Page 2: Why We Should Stop Selling Drupal

We make things for people.

Page 3: Why We Should Stop Selling Drupal

“Technology alone doesn’t solve problems. Social media does not create revolutions. It is

a tool. Nothing more or less.”

http://www.pro-manchester.co.uk/Theleadershipedge

Page 4: Why We Should Stop Selling Drupal

Drupal is a Handshake“Yes. We can speak your language.”

Page 5: Why We Should Stop Selling Drupal

What do clients really want?Hint: it’s not Drupal. It’s not even websites.

Page 6: Why We Should Stop Selling Drupal

What do you really want?Hint: it’s not Drupal. It’s not even websites.

Page 7: Why We Should Stop Selling Drupal

Our mission is to create smart, delightful & rewarding experiences with interactive technologies and to empower & inspire others to do the same.

Page 8: Why We Should Stop Selling Drupal

“If you don’t take their money, that can’t tell you what to do.”

http://wordbyjessie.com/2011/03/18/bill-cunningham-new-york-its-a-must-see/

Page 9: Why We Should Stop Selling Drupal

Do you push Drupal forward or do you

bring Drupal with you?

Page 10: Why We Should Stop Selling Drupal

You can be a leader. Consider also being that first follower.

http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html

Page 11: Why We Should Stop Selling Drupal

Being a first follower

• Overcoming inertia

• Increase discernment

• Maximize awareness of available options

• Confront anxiety

• Taking a risk

• Do it!

Page 12: Why We Should Stop Selling Drupal

Stop Selling Drupal & Start Selling...

Page 13: Why We Should Stop Selling Drupal

Stop Selling Drupal & Start Selling...

Your Kick Ass Team.

Page 14: Why We Should Stop Selling Drupal

Stop Selling Drupal & Start Selling...

Page 15: Why We Should Stop Selling Drupal

Stop Selling Drupal & Start Selling...

Your Process.

Page 16: Why We Should Stop Selling Drupal

Stop Selling Drupal & Start Selling...

Page 17: Why We Should Stop Selling Drupal

Stop Selling Drupal & Start Selling...

Your Strategy.

Page 18: Why We Should Stop Selling Drupal

Stop Selling Drupal & Start Selling...

Page 19: Why We Should Stop Selling Drupal

Stop Selling Drupal & Start Selling...

Your Values.

Page 20: Why We Should Stop Selling Drupal

• Your Team

• Your Process

• Your Strategy

• Your Values

Stop Selling Drupal & Start Selling...

Page 21: Why We Should Stop Selling Drupal

Thanks!