why we sometimes buy lame things that look cool on tv ms. tuohy
DESCRIPTION
List of Appeals Image Bandwagon Testimonial Plain folks Name calling Fun RomanceTRANSCRIPT
Why We Sometimes Buy Lame Things that Look Cool on TV
Ms. Tuohy
Advertising Appeals
• Ploys used by companies to try and make consumers buy their product
• Tie the product to a good feeling
List of Appeals
• Image• Bandwagon• Testimonial• Plain folks• Name calling• Fun• Romance
Image
• Buying this product will improve your image• The people in the ad are “cool” because they
use this product
Image Commercial
• http://www.youtube.com/watch?v=ZsCA43ECe4Y
Bandwagon
• Everyone uses this product, you should too
• Similar to image, but not just “cool” people
• May say it or simply show it
Bandwagon Commercial
• http://www.youtube.com/watch?v=N-zG4P2wehE&feature=PlayList&p=4CC0F6415CD51AC4&playnext_from=PL&playnext=1&index=1
Testimonial
• This celebrity/famous person likes this product, so should you
• Endorsements
Testimonial Commercial
• http://www.youtube.com/watch?v=HqL9MjPnxBA
Plain Folks
• These people are normal just like you and they use this product
• The opposite of testimonial
Plain Folks Commercial
• http://www.youtube.com/watch?v=vYEXzx-TINc&feature=related
Name calling
• Our product is better then the one our competitor makes
• May skew numbers
Name Calling Commercial
• http://www.youtube.com/watch?v=U4deRX-V5DM
Fun
• This product will make you have more fun
• Commercials for toys
Fun Commercial
• http://www.youtube.com/watch?v=BDd2xiZWUvE
Romance
• This product will make someone love you more
• Popular for teenagers and young adults
Romance Commercial
• http://www.youtube.com/watch?v=FgfzdgWgEZ4
Why is this important?
• Knowing the appeals helps identification• May help you see through to the actual
product• May help understand why some products are
so much more expensive then products from competitors
Activity
• Form groups of 2 or 3, each one will get an appeal• You will have a few minutes to come up with a
commercial that will fit the appeal. • After presenting the commercial, you must also
talk about why you chose that product and how it connects to the appeal
• Ex. The Fun appeal may choose a kid’s toy because it will convince the kid that the toy will help them have more fun during playtime.
Homework
• Find a commercial with one of these appeals• Write a one page paper– Describe the commercial– Talk about the appeal– Discuss why that appeal was used