pwcom.co.uk

Why Web 2.0 matters in today’s property and

construction industries

Paul Wilkinson(pwcom.co.uk)

pwcom.co.uk

Why does Web 2.0 matter?

• 70% UK homesnow haveinternet access

• 63% havebroadband

• Broadband forall by 2012?

pwcom.co.uk

Why does Web 2.0 matter?

• biggest driver of UK mobile internet adoption is social media

• 70% of daily mobile internet users use social media

• Over 16m UK peopleaccessed internet viamobile phone inDecember 2009.(excluding T-Mobile and 3)

pwcom.co.uk

Why does Web 2.0 matter?

• 25 million UK activeFacebook accounts

• 50% of activeusers loginto FBevery day

pwcom.co.uk

Why does Web 2.0 matter?

• In February 2009, one in 35 UKinternet visits was to a specialist video website, up from one in 50 in February 2008.

• YouTube had 62.9%of those visits.

pwcom.co.uk

Why does Web 2.0 matter?

• the UK is the 2nd biggest Twitter nation (after the USA)

• in August 2009, there were over 2.4million UK Twitter users

pwcom.co.uk

Why does Web 2.0 matter?

• On 25 November 2009, LinkedIn gained its 3 millionth UK member

• This was just twoyears after it reachedone million

pwcom.co.uk

Web 1.0 was about … Web 2.0 is about …

reading writing

(Photos: Meir Sadan on Flickr; kpwerker on Flickr

pwcom.co.uk

Web 1.0 was about … Web 2.0 is about …

companies communities

pwcom.co.uk

Web 1.0 was about … Web 2.0 is about …

one-way two-way

pwcom.co.uk

Web 1.0 was about … Web 2.0 is about …

lecture conversation

pwcom.co.uk

Web 1.0 was about … Web 2.0 is about …

advertising word-of-mouth

pwcom.co.uk

Web 1.0 was about … Web 2.0 is about …

owning sharing

pwcom.co.uk

… so what’s changed?

RethinkMarketing!

pwcom.co.uk

Traditional B2B marketing was

Marketing 2.0 is becoming …

tactical more strategic

pwcom.co.uk

Traditional B2B marketing was

often mainly promotion

Marketing 2.0 is becoming …

4 (or 5) P’s

pwcom.co.uk

Traditional B2B marketing was

Marketing 2.0 is becoming …

what the

marketing dept did

any/all parts ofthe organisation

pwcom.co.uk

Traditional B2B marketing was

Marketing 2.0 is becoming …

short-term long-term

pwcom.co.uk

Traditional B2B marketing was

Marketing 2.0 is becoming …

static mobile

pwcom.co.uk

Paul Wilkinson

(pwcom.co.uk)

“The only thing worse than being talked about is not

being talked about.”