why websites needs good quality content

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With the aftermath of Google penguin and panda algorithm changes it has become more and more important to offer quality content on your websites. As a result of this many webmaster have completely replaced their low quality voluminous content on their websites with more quality content to attract potential customers.

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Page 1: Why Websites Needs Good Quality Content
Page 2: Why Websites Needs Good Quality Content

Why websites need good quality content

With the aftermath of Google penguin and panda algorithm changes it has become more and more important to offer quality content on your websites. As a result of this many webmaster have completely replaced their low quality voluminous content on their websites with more quality content to attract potential customers.

Why did websites offer low quality content before the Google updates

The reason why many websites were full of low quality content was that it was easier to get high ranks purely from acquiring backlinks, the more backlinks your website had the more higher up the search engine your website would appear. There was no real need at the time to invest in quality content because it was so easy to rank just by building up huge amounts of backlinks to your website. Google have now put an end to this trend by penalising any websites that don’t appear to grow organically, which applies to organic backlinks.

No longer can websites get away with offering low standard content, Google are now placing more emphasis on the quality of the content on the websites. Because Googles underlying driving philosophy is to provide its customers with the best search experience possible by returning good quality information within their search results.

Before the advent of the Google updates, marketers would provide keyword stuffed content that in some cases was unreadable and grammatically didn’t make sense. In many cases marketers used content spinners to spin the content so it would appear unique to Google, but would be of no real value to the reader.

Marketers would purchase low quality articles from non native English speakers purely on the basis that it was cheap and uploaded it onto their websites and used as Google fodder. And instead built huge backlinks because this was perceived as what Google wants

Poor quality content can damage on your website

If your website contains poor quality content then it could harm your website and alienate your readers. The worst case scenario would be that Google de-indexs your website altogether so that it doesn’t appear on any search results for the keywords you are trying to get ranked for. This would be an absolute disaster for your website and trying to get it back up the rankings is an uphill struggle once Google has penalised it. In these cases it would be better to start from scratch and create a whole new website. All that hard work and money that went into creating your original website would have all gone to waste.

What does valuable content mean?

It is content that is found to be valuable and useful for the reader. It either provides useful information or is actionable in some shape or form. The information should be presented in an easy to read format that can be easily understood by the reader, unless you are running a technical website and the type of potential readers you are trying to attract already has a certain amount of knowledge relating to the subject matter.

Page 3: Why Websites Needs Good Quality Content

The content should offer some kind of insight into the subject matter by providing useful tips and tactics that are helpful to the reader.

Content that engages the reader

The content should engage the reader and keep them reading until the end of the article. Content should also challenge conventional view points to make it more useful and unique. Provide content that cannot be found anywhere else by adding your own spin on a subject matter either through your own experiences or your insights. Readers are more likely to comment on your content if they found it useful and this will create social proof on your website. Other readers viewing your content and see associated comments, gives the perception that your content is valuable and worth commenting on.

Quality content keeps readers coming back for more

If the content that you provide is of really good quality, then readers will keep coming back to your website over and over again to read your other content. This becomes a plus point for your website because Google have started to measure the bounce rate on your websites, this essentially means that the longer time a reader spends on your website, the more valuable your website will perceived to be. After all why would someone stay on your website if it didn’t offer anything of value?

Quality content provides a better experience for the reader

The more the user considers the content to be valuable the more pleasant the experience will be to the reader and they will associate positive feelings towards your website. The reader is more likely to bookmark your website and share the contents of your website on social media sites such as Google +, Facebook and twitter. This will increase the scope of your reach to other like minded people who are interested in reading your valuable content.

Good quality content will increase your revenue

By virtue of the fact that you will be attracting more potential customers to your website, your traffic will increase and with increased traffic comes an increase in revenue. Good quality content acts as a magnet for generating increased traffic to your website and the longer they remain on your website the more chances you have to convert that reader to a potential customer of your product or service.

Good quality content creates trust

By providing free quality content on your website you are building trust with your readers, because you are giving away free and useful information that is valuable to the reader and this creates the perception in the readers mind that you know what you are talking about and they will value your opinions on the subject matter and in turn this creates trust. You will then become a trusted source of information.

Good quality content sets you up as an authority in your niche

Page 4: Why Websites Needs Good Quality Content

Because your content is so valuable in the minds of the readers you become an authority in the subject matter. By delivering quality content continuously you become an authority figure and establish rapport with your readers.

Good quality content provides a basis of a long term relationship with your readers

Once you have established trust and authority in your readers mind, you have formed the basis of a long term relationship with your readers. You will then be able to position your readers to be more susceptible to purchasing your products or services because of the enormous value that you have already provided for them.

Good quality content supports better conversion

Potentially the longer a reader stays on your website to read your valuable content, the greater your chances are to convert that reader into a potential customer and eventually a paying customer. Readers will more readily convert because of the trust and authority that you have established, they will want to engage with you more because you have established a relationship.

Nash Rahman – Freelance Writer|Blogger|SEO Copywriter“Helping Your Business To Grow and Profit”Contact: [email protected]