why women don't all need to work at vogue
DESCRIPTION
The Media is mis-leading scores of young women into a one and only feminine profession. Here's why we must fight for all the rest,TRANSCRIPT
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The Fight for Feminine ProfessionsWhy we don‘t all need to work at VOGUE
Presented by: Keren EldadDirector, Marketing & Business [email protected]
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A million girls would kill for this job
A bit skewed, no?
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It can be great, and could be you
But consider the challenges
It was me.
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But it can‘t be for everyone
It’s time to abandon the myth
• Small market• Very competitive from start to finish• Finite• There ARE other jobs, and
other fields
If you try, you might be capable of more.
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Why not be a CEO? (of another type of company)
Be the change
Stat: Female CEOs make up only 3% of all CEOsin the UK. Same in U.S.(despite taking up 45% ofall managerial jobs, and making up over 30% of each workforcePercentage-wise, the share was already half-waythere in the 1980sMaybe back then, media role models were better*source: Forbes, Newsweek
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The way they were...
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What‘s stopping us? (Hint: not the kids)
It’s time to ignore these, and make new rules
• Women are not mentored* or socialized to desire top jobs • Male culture (in medicine,
technology, finance, etc) is alienating to women – who don’t like office politics. Or sports.
*source: Journal of Healthcare Management
• Media portrayals: A 2003 study done by Catalyst demonstrated that 43% of women in senior positions felt that the “lack of role models is a significant barrier to advancement.”
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Change is coming
Keep the momentum
• Since EU creation in 2000, women have taken up 6 of every 8 jobs created
• 2011: 2.6 M more female students in the U.S. than male (55% of student body)
*source: US Dept of Education
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The Role Models
THEY should be in movies
Heard of these ladies?
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Suggestion: Expand the horizons
You’ll be the most fabulous at the office
Consider finance, technology, and science. These are
NOT boring (and you can still wear cute clothes)
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And as for those movies...
…they were all directed by men (you could consider directing, too)
