Why Women WillWant Your Blog

Wade KwonBlogateur

Opening questions• What makes a good blog?

– You decide.• What is the future of blogging?– You are.

Who am I?

What do women want?• What areas interest them?• How do they use …

– Web sites– E-mail– Cell phones

A snapshot• 36.2 million women participate in blogosphere weekly

• Deciding major purchases for home– 46%: decide as couple– 30%: woman decides– 19%: man decides

A snapshot• She wants:

– to participate– to express herself– to be heard– to connect with others "just like me"

A snapshot• She wants you to help her get excited about her life.

Traditional advertising• Print• TV / radio• Even banner ads• What it does: Builds awareness

But online …• You need to build credibility:

– give them knowledge– open the kimono

•show faults•show people•apologize for mistakes

– content created for women by women

So for your blog …• Read what those 36 million are reading online.

• Daily laboratory: write about variety of issues, see what sticks.

So for your blog …• Interact, don’t preach.• Converse, don’t campaign.• Engage intelligently, not condescendingly.

Before we wrap up …

Learn more from me• May 16: Beginning Blogging• May 26: Writing Killer Blog Posts• May 27: Twitter: Instant Market

Research• Birminghamblogging.com

In conclusion• Define and understand your audience

• Share knowledge• Interact and engage• Be inclusive

Today’s slides

http://snurl.com/bba-barcamp

Thank you!