why - world-leading hotel group in hospitality · 3/28/2017 · china 22 hotels –7,269 rooms...
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WHY
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All numbers as of end 2016. *Awareness among Wealthy Travelers, source: 2015/16 YouGov and TNS studies
SOFITEL NETWORK
NORTH AMERICA
6 hotels – 1,909 rooms
Chicago – Los Angeles –
Montreal– New York – San
Francisco - Washington
SOUTH AMERICA
11 hotels – 1,785 rooms
Bogota – Buenos Aires –
Cartagena – Montevideo – Rio de
Janeiro…
EUROPE
83 hotels – 11,499 rooms
Amsterdam – Berlin – Brussels – Budapest –
Hamburg – Istanbul – Lisbon – London –
Milano – Munich – Paris – Porticcio – Rome
– Vienna – Warsaw …
AFRICA
17 hotels –3,223 rooms
Abidjan – Agadir – Algiers –
Casablanca – Malabo – Marrakesh –
Mauritius – Rabat …
MIDDLE EAST
12 hotels – 3,576 rooms
Abu Dhabi – Al Khobar – Aswan
– Bahrain – Beirut – Cairo –
Dubai …
CHINA
22 hotels – 7,269 rooms
Beijing – Chengdu – Dongguan –
Guangzhou – Harbin – Jinan – Macau –
Nanjing – Ningbo – Shanghai – Xian …
SOUTH EAST ASIA
34 hotels – 6,275 rooms
Angkor - Bangkok - Bali - Hanoi –
Ho Chi Minh - Krabi - Manila Mumbai -
Phnom Penh - Saigon – Singapore – Hua Hin –
Luang Prabang …
PACIFIC
23 hotels – 3,698 rooms
Brisbane – Melbourne – Sydney –
Auckland – Queenstown - Fiji
All numbers as of end 2016
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FOCUS WEB
DIRECT SALESSofitel.com + AccorHotels.com
+ Mobile websites
800,600Sofitel* room nights
€172 MSofitel* Room revenue
+65%Mobile growth
(Sofitel* room revenue)
36%HOTEL
PMS
64%OF SOFITEL ROOM
REVENUE COMES
THROUGH ACCORHOTELS
RESERVATION SYSTEMS
(% OF HOTELS REVENUE
GENERATED BY TARS)
CENTRAL RESERVATION OFFICES (CRO),
E-MAILS AND HOTEL CLUSTERS
WEB DIRECT
ACCORHOTELS.COM +
SOFITEL.COM & MOBILE
WEB – INDIRECT
ONLINE TRAVEL
AGENCIES (OTAS)
GLOBAL
DISTRIBUTION
SYSTEM (GDS)
36% DIRECT SALES
28% INDIRECT SALES
22%
14%
20%
8%
€
94Belmond
Dorchester
Ritz-Carlton
94
93
91
89Edition
Andaz
W Hotels
91
89
85
89Shangri-la
Conrad
InterContinental
VS
VS
VS
| | |
91
89
88
1,02
1,03
1,00
SOFITEL BRAND RECOGNITION