why would anyone play your game
DESCRIPTION
This is the slide deck I used in my recent webinar on 'Why Would Anyone Play Your Game'TRANSCRIPT
Why would anyone play your game?
A freestanding activity outside
normal Life...
...Absorbing the player intensely
and utterly...
...Promotes the formation of
social grouping... * Johan Huizinga (Homo Ludus 1938)
Is Your Game ... Immediate?
Is Your Game ...
Relevant?
Is Your Game ...
Gorgeous?
Discovery through... ...Direct Advertising?
Discovery through...
...Cross-Promotion?
Discovery through...
...Social Media?
Discovery through...
...Other Media?
Discovery through...
...App Store Features?
What is your repeatable mechanic?
What is your progression or
'Context' Loop?
What about the Metagame?
Challenges?
Uncertainty?
Failure?
Purpose?
Rewards?
Repetition?
Sharing?
Who Are Your Players anyway?
What Do Your Players Need?
Change through Play?
Bob 44 year old male IT professional living in the San Francisco Bay Area with wife & 2 kids. Used to play hardcore FPS but no longer has the time or reflexes for that to be satisfying. Tends to play more on his phone on the go nowadays; occasionally if the game gets his attention he will play on a tablet in the living room whilst the family take over the TV. No longer a pure ACHIEVER now more motivated by EXPLORATION or COLLECTION
Rachel 34 year old woman living in Italy with her Husband and young baby. Uses games to provide her a much needed escape from the day to day mundanity and especially to provide a social connection into the world. Historically played casual games, but genuinely open minded. Needs a game which can be interrupted at any point if the baby needs attention; and picked up without any repetition. She needs a Social Context but acts as a COMPLETER who needs to finish every level with full marks before continuing
Why Will... ...They Download Right Now?
Why Will...
... They Tell Their Friends?
Why Will...
...Their Friends Care?
