why you need to develop your audio platform now(it's more than podcasting)
Post on 17-Oct-2014
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#cmworld
Why You Need to Develop Your Audio Platform Now
(It’s More Than Podcasting)
Pamela MuldoonSocial Media & Content Strategist
@pamelamuldoon
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#cmworld
Director of Social Media/Content Strategy
Consultant/Podcaster/Voice Over
A Little About Me…
@pamelamuldoon
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#cmworld
WHY AUDIO?
@pamelamuldoon
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#cmworld
• Talk It Out & Record Everything!• Blog Post• Presentation• Brainstorm• SME Interviews
• Not Everyone Is A Writer• Transcription = What you really said
• Moments of Inspiration
Verbal Processing
@pamelamuldoon
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#cmworld
• Between You & Your Audience of One• Thousands of subscribers listening one at a time
• Theatre of the Mind• Visual use of language
• Never Insult Your Audience• Balance of Evergreen & Real-Time PR
Audio Is Intimate
@pamelamuldoon
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#cmworld
• Audio has a unique listener commitment expectation• Stop/Start/Replay
• Audio Can Go Anywhere• Car• Desktop• Mobile Device
The Listener Is A Multi-Tasker
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#cmworld
• Create it once; Use it again and again and again….
• Transcription• Blogs• Articles• Testimonials• Quotes
• Editing• How many ways can one audio piece be edited for use?
Leverage!
@pamelamuldoon
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#cmworld
• Microphones/Podcast Kits• USB Mics under $100• Kits $100+ to under $2000
Easy Entry Into Audio
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#cmworld
• Software• Ranges From Free to Under $100 to Monthly
Easy Entry Into Audio
@pamelamuldoon
Adobe Creative Cloud Monthly Subscription
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#cmworld
• Social Sharing• MP3’s • Audio platforms
Easy Entry Into Audio
@pamelamuldoon
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#cmworld
Is 2013 The Year of The Podcaster?
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#cmworld@pamelamuldoon
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#cmworld
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#cmworld
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#cmworld
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#cmworld
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#cmworld
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#cmworld
Let’s Go Back To Leverage
@pamelamuldoon
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#cmworld
5 Ways To Leverage Audio
@pamelamuldoon
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#cmworld
#1
SME Blog Posts@pamelamuldoon
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#cmworld@pamelamuldoon
Objective: Increase content from adjunct faculty & staff.
• Work with staff & faculty on content needs based on editorial calendar
• Use Formstack to gather information• Record SME• Transcribe Recording• Prep Blog Post
*Edison Research 2011
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#cmworld
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#cmworld
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#cmworld
#2
Staff Training@pamelamuldoon
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#cmworld@pamelamuldoon
Objective: Update Community Managers On Changes/Information
• Record as needed• Upload MP3 into newsletter & SharePoint• Mix up VAK* needs for audience*Visual, Auditory, Kinesthetic
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#cmworld
Adding Audio To Newsletters
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#cmworld
#3Customer
Information@pamelamuldoon
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#cmworld@pamelamuldoon
Objective: Create Financial Aid “How To” Webinar
• Record SME• Transcribe Recording• Use Camtasia to Create Financial Aid Webinar for
New Students
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#cmworld
#4Podcast = Increase
Traffic@pamelamuldoon
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#cmworld@pamelamuldoon
Objective: Increase Web Traffic & Engage Alumni Referrals
• “Where Are They Now” Podcast (Audio version & Video Version)
• Transcribe Audio Version• Write Alumni Interview Article for “Connections”• Drive Traffic to WATN web page (print & digital
versions)
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#cmworld
#5Quotes. Tweets. Status Updates.
@pamelamuldoon
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#cmworld@pamelamuldoon
Objective: Promote Content & Provide Content In Smaller Chunks
• Transcribe Audio (podcast)• Use Transcription to Create Multiple Tweets/Posts• Drive Traffic To Content (podcast)• Use Transcription To Pull Out Great Quotes• Curate Your Own Content Into Blog Posts
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#cmworld
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#cmworld
Are You Ready To Add Audio To Your Content Plan?
@pamelamuldoon
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#cmworld
Pamela MuldoonNext Stage Media Group
www.nextstagemediagroup.com
www.facebook.com/NextStageMediaGroupwww.facebook.com/ContentMarketing360
@pamelamuldoon @NextStageMedia @CM360Radio
www.linkedin.com/in/pamelamuldoon
www.gplus.to/pamelamuldoonwww.gplus.to/NextStageMediaGroup
Connect With Pamela